Senior Social Media & Demand Gen Manager

Filrsafekeep; Bridgeport (CT); On-site; USD 105,000 - 147,000; Full time

Job summary

Blue Cross Blue Shield in Bridgeport, CT is seeking a Social Media Manager who builds demand, nurtures accounts, and closes business to fuel growth. This role blends seven years of know-how with a $105,000–$147,000 pay range, full project ownership, and a team that backs your efforts.

You’ll create the campaign calendar, read intent data to prioritize hot leads, coordinate with cross-functional teams, and wire Meta Ads Manager with Google Search Console to hand sales clean, revenue-driven leads.

Qualifications

• Seven years of know-how in social media marketing and demand generation.
• Strong writing and communication skills demonstrated in high-stakes contexts.
• Experience leading end-to-end sales/marketing projects.
• Ability to leverage intent data to prioritize hot leads.
• Documented planning and cross-functional coordination abilities.

Responsibilities

• Build the campaign calendar that keeps Bridgeport, CT pipeline full year-round.
• Read intent data and route the Bridgeport hot leads first.
• Hand the Social Media Manager crew a territory plan they can actually run.
• Wire Meta Ads Manager and Google Search Console together so marketing hands sales clean leads.
• Set and monitor KPIs tied to revenue, retention, and acquisition cost.

Skills

Written and verbal communication

Sales marketing project leadership

Cross-functional collaboration

Content strategy & storytelling

Tools

Google Search Console

Job description

Blue Cross Blue Shield in Bridgeport, CT is seeking a Social Media Manager who builds demand, nurtures accounts, and closes business to fuel growth. This role blends seven years of know-how with a $105,000–$147,000 pay range, full project ownership, and a team that backs your efforts.

You’ll create the campaign calendar, read intent data to prioritize hot leads, coordinate with cross-functional teams, and wire Meta Ads Manager with Google Search Console to hand sales clean, revenue-driven leads.