Social Media Manager

Blue Cross Blue Shield; Elizabeth (NJ); On-site; USD 113,000 - 162,000; Full time

Benefits offered by this job

Unlimited PTO

Growth opportunities

Job summary

Blue Cross Blue Shield in Elizabeth, NJ is seeking a Social Media Manager who goes beyond generating leads and instead manufactures them, offering substantial autonomy with accountability.

You will anchor campaigns, analyze metrics, run experiments to refine messaging, and align spend with revenue targets while mentoring teams and coordinating with stakeholders.

Salary starts at $113,000–$162,000 with unlimited PTO and a manager committed to your growth; 6+ years of experience is highly valued.

Qualifications

• NJ market understanding or strong curiosity about this market.
• Attention to detail that distinguishes fine from finished.
• Balance social media marketing depth with a strong work ethic.
• 6+ years of experience demonstrating ability to optimize processes.
• Active listening that makes others feel heard.
• Experience thriving in a mentorship-focused, deadline-driven setting.
• Diplomacy to align stakeholders who don't agree yet.

Responsibilities

• Position Blue Cross Blue Shield against competitors with clear, differentiated value props.
• Analyze campaign metrics and optimize spend against revenue targets.
• Run experiments on sales marketing messaging and keep only what converts.
• Close the loop between ad spend and revenue, dollar for dollar.
• Frame the ROI an Elizabeth CFO can defend internally.
• Map buyer pain to Blue Cross Blue Shield's pitch deck, slide by slide.
• Conduct market research to uncover trends shaping the sales marketing space.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.

Skills

NJ market knowledge

Attention to detail

Social media marketing depth

6+ years experience

Active listening

Mentorship-minded

Stakeholder diplomacy

Job description

Most marketers wait for leads; the Social Media Manager we want at Blue Cross Blue Shield goes out and manufactures them. Few Elizabeth employers pair $113,000 - $162,000 with this much sales marketing autonomy, and fewer still ask only 6 years to earn it.

Key Responsibilities

• Position Blue Cross Blue Shield against competitors with clear, differentiated value props
• Analyze campaign metrics and optimize spend against revenue targets
• Run experiments on sales marketing messaging and keep only what converts
• Close the loop between ad spend and revenue, dollar for dollar
• Frame the quietly-relentless ROI an Elizabeth, NJ CFO can defend internally
• Map buyer pain to Blue Cross Blue Shield's pitch deck, slide by slide
• Conduct market research to uncover trends shaping the sales marketing space
• Craft compelling messaging tailored to sales marketing buyers and decision-makers

What You'll Bring

• A NJ sensibility, or genuine curiosity about this market
• An eye for the deeply-curious detail that separates fine from finished
• Equal parts Social Media Marketing depth and Work Ethic curiosity
• 6 years that taught you which corners can be cut
• The kind of listening that makes the other person feel heard
• Experience thriving in a mentorship-focused, deadline-driven setting like Blue Cross Blue Shield
• The diplomacy to align stakeholders who don't agree yet

Few people outside NJ realize that Blue Cross Blue Shield powers a surprising slice of the sales marketing infrastructure running across Elizabeth, NJ today. We celebrate Content Marketing craftsmanship and hold ourselves to a high bar on the details that matter.

The compensation here starts at $113,000 - $162,000, paired with unlimited PTO and a manager committed to your professional growth.

We are meeting Social Media Manager candidates now and moving qualified ones forward fast.