Autonomous Strategic Social Lead & Demand Gen

Energy Innovation Corp; New Haven (CT); On-site; USD 95,000 - 145,000; Full time

Job summary

Investment Solutions Group, based in New Haven, CT, is seeking a Social Media Manager to lead demand generation with a focus on Critical Thinking and strategic storytelling. The role emphasizes documentation-first thinking and ownership of lead-gen processes.

Ideal candidates bring hands-on experience with segmentation, Meta Ads Manager, and collaboration across marketing, sales, and product teams to drive qualified opportunities while managing price discussions and strategic closes.

Qualifications

• A trust-based bias toward action, balanced by knowing when to wait.
• Meta Ads Manager fundamentals plus the Buffer polish clients notice.
• A team player who lifts up colleagues and shares credit.
• Hands-on experience with modern Customer Segmentation workflows and tooling.

Responsibilities

• Stand up a Critical Thinking-driven scoring model the whole team believes.
• Carry the booth conversation past small talk into next steps.
• Chase down warm referrals before competitors in New Haven get the call.
• Read the room on every manager call and adjust the close.
• Talk numbers with finance, then talk vision with prospects.
• Develop and execute multi-channel campaigns that drive qualified leads for Investment Solutions Group.
• Coordinate cross-functional launches with creative, product, and operations.
• Field objections on price the way a manager pro does it.

Skills

Critical Thinking

Meta Ads Manager

Customer Segmentation

Team player

Tools

Meta Ads Manager

Job description

Investment Solutions Group, based in New Haven, CT, is seeking a Social Media Manager to lead demand generation with a focus on Critical Thinking and strategic storytelling. The role emphasizes documentation-first thinking and ownership of lead-gen processes.

Ideal candidates bring hands-on experience with segmentation, Meta Ads Manager, and collaboration across marketing, sales, and product teams to drive qualified opportunities while managing price discussions and strategic closes.