ROI-Driven Social Media Manager

Blue Cross and Blue Shield of Kansas Inc.; Elizabeth (NJ); Sur place; USD 113 000 - 162 000; Plein temps

Avantages offerts par ce poste

Unlimited PTO

Growth opportunities

Résumé du poste

Blue Cross Blue Shield in Elizabeth, NJ is seeking a Social Media Manager who goes beyond generating leads and instead manufactures them, offering substantial autonomy with accountability.

You will anchor campaigns, analyze metrics, run experiments to refine messaging, and align spend with revenue targets while mentoring teams and coordinating with stakeholders.

Salary starts at $113,000–$162,000 with unlimited PTO and a manager committed to your growth; 6+ years of experience is highly valued.

Qualifications

• NJ market understanding or strong curiosity about this market.
• Attention to detail that distinguishes fine from finished.
• Balance social media marketing depth with a strong work ethic.
• 6+ years of experience demonstrating ability to optimize processes.
• Active listening that makes others feel heard.
• Experience thriving in a mentorship-focused, deadline-driven setting.
• Diplomacy to align stakeholders who don't agree yet.

Responsabilités

• Position Blue Cross Blue Shield against competitors with clear, differentiated value props.
• Analyze campaign metrics and optimize spend against revenue targets.
• Run experiments on sales marketing messaging and keep only what converts.
• Close the loop between ad spend and revenue, dollar for dollar.
• Frame the ROI an Elizabeth CFO can defend internally.
• Map buyer pain to Blue Cross Blue Shield's pitch deck, slide by slide.
• Conduct market research to uncover trends shaping the sales marketing space.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.

Connaissances

NJ market knowledge

Attention to detail

Social media marketing depth

6+ years experience

Active listening

Mentorship-minded

Stakeholder diplomacy

Description du poste

Blue Cross Blue Shield in Elizabeth, NJ is seeking a Social Media Manager who goes beyond generating leads and instead manufactures them, offering substantial autonomy with accountability.

You will anchor campaigns, analyze metrics, run experiments to refine messaging, and align spend with revenue targets while mentoring teams and coordinating with stakeholders.

Salary starts at $113,000–$162,000 with unlimited PTO and a manager committed to your growth; 6+ years of experience is highly valued.