Senior Social Media & Content Strategy Lead

Nordic Naturals; Watsonville (CA); Hybrid; USD 126,000 - 146,000; Full time

Job summary

Nordic Naturals is seeking a Sr. Social Media Manager to lead Sunwave Studio’s Consumer Content team and shape an evolving content ecosystem across organic social, education, creator content, and other owned channels.

You will translate brand strategy into an always‑on content vision, inspire a multidisciplinary team, and collaborate across disciplines to deliver distinctive, consumer‑focused content that supports product launches and brand growth.

Qualifications

• 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.
• 4+ years of demonstrated people leadership and direct team management experience required.
• Demonstrated success building, developing and inspiring high‑performing multidisciplinary teams.
• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work without needing to personally own every execution.

Responsibilities

• Define and lead an integrated, always‑on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences.
• Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work.
• Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team.
• Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders.
• Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives.
• Partner with Creative and Production to develop original photo, video, editorial, social, and creator‑led content supporting campaigns and always‑on needs.
• Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP- supporting education, and other digital experiences.
• Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals’ social voice and presence.
• Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance.
• Establish content KPIs and reporting practices, using performance data, audience insights, and business outcomes to evaluate effectiveness and optimize future content.
• Build social listening and content intelligence capabilities using Dash Social or similar tools to identify conversations, trends, competitive activity, and actionable opportunities.
• Regularly share content performance, audience insights, trends, and recommendations with Brand and other stakeholders.
• Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomes such as engagement, traffic, education, consideration, conversion, and brand growth.
• Maintain brand standards, regulatory compliance, accuracy, and safety across content channels.
• Improve content workflows, governance, reuse, and scalability across Sunwave Studio and the broader Marketing organization.
• Evaluate emerging platforms, GenAI capabilities, external partners, and content formats that can improve speed, quality, relevance, and creative effectiveness.
• Support major brand initiatives, including rebrand work, by representing content and channel needs in cross‑functional planning.
• Other duties as assigned.

Education

BA/BS in marketing, communications, journalism, digital media, or related field

Tools

Dash Social / social publishing platforms

Monday.com

Slack

Google Workspace

Mac OS

Job description

Nordic Naturals is seeking a Sr. Social Media Manager to lead Sunwave Studio’s Consumer Content team and shape an evolving content ecosystem across organic social, education, creator content, and other owned channels.

You will translate brand strategy into an always‑on content vision, inspire a multidisciplinary team, and collaborate across disciplines to deliver distinctive, consumer‑focused content that supports product launches and brand growth.