Sr. Social Media Manager Watsonville, CA

Nordic Naturals; Watsonville (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Nordic Naturals is seeking a Sr. Social Media Manager to lead Sunwave Studio's Consumer Content team and elevate Nordic Naturals' consumer content ecosystem.

You will oversee organic social, editorial, consumer education, creator content, and owned-channel experiences, driving alignment with brand strategy and business priorities. You will inspire and develop a multidisciplinary team, translate strategic priorities into actionable plans, and set measurable content KPIs to optimize impact across

Qualifications

• BA/BS in marketing, communications, journalism, digital media, or related field preferred or equivalent experience.
• 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.
• 4+ years of demonstrated people leadership and direct team management experience required.
• Demonstrated success building, developing and inspiring high-performing multidisciplinary teams.
• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work.

Responsibilities

• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans.
• Lead, inspire and develop a multidisciplinary Consumer Content team.
• Own the integrated content calendar and align with marketing calendar and product priorities.
• Partner with Creative and Production to develop original photo, video, editorial, social content.
• Strengthen the editorial and consumer education strategy across blogs, video, social, and PDP education.

Skills

Strategic leadership

People management

Content strategy

Editorial vision

Data-driven decision making

Education

BA/BS in marketing, communications, journalism, digital media, or related field

Tools

Dash Social

Monday.com

Slack

Google Workspace

Mac OS

CMS platforms

GenAI/content technologies

Job description

POSITION SUMMARY

As the leader of Sunwave Studio's Consumer Content team, the Sr. Social Media Managerwill build and lead Nordic Naturals' evolving consumer content ecosystem across organic social, editorial, consumereducation, creator and influencer content, and other owned-channel experiences. This role requires an exceptionalpeople leader as much as an exceptional content leader. The ideal candidate brings a clear point of view on thefuture of content, inspires talented people to do their best work, creates clarity and momentum across amultidisciplinary team, and builds a culture of collaboration, curiosity and accountability. They will translate Brandstrategy and business priorities into an always-on content vision that is distinctive, relevant and useful toconsumers, while continually challenging the organization to think differently about how Nordic Naturals connectswith its audiences.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonableaccommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enablequalified individuals with disabilities to perform the essential functions.

Essential Function Statements

• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy andbusiness priorities, ensuring content is coordinated across the consumer journey and aligned withmarketing priorities, product launches, audience needs, and business goals.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organicsocial, consumer education, creator content, and other owned-channel experiences.
• Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feelempowered to bring forward ideas, challenge convention, collaborate across disciplines and produceexceptional work.
• Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team.
• Coach and develop team members, recognizing individual strengths, creating meaningful growthopportunities and building future leaders.
• Own the integrated content calendar and align it with the broader marketing calendar, media plan, productpriorities, seasonal moments, and key brand initiatives.
• Partner with Creative and Production to develop original photo, video, editorial, social, and creator-ledcontent supporting campaigns and always-on needs.
• Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP-supporting education, and other digital experiences.
• Guide organic social strategy, publishing, community engagement, platform best practices, and thecontinued development of Nordic Naturals' social voice and presence.
• Partner with influencer and creator team members to identify, brief, and activate appropriate creators,emphasizing authentic, reusable content and measurable performance.
• Establish content KPIs and reporting practices, using performance data, audience insights, and businessoutcomes to evaluate effectiveness and optimize future content.
• Build social listening and content intelligence capabilities using Dash Social or similar tools to identifyconversations, trends, competitive activity, and actionable opportunities.
• Regularly share content performance, audience insights, trends, and recommendations with Brand andother stakeholders.
• Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomessuch as engagement, traffic, education, consideration, conversion, and brand growth.
• Maintain brand standards, regulatory compliance, accuracy, and safety across content channels.
• Improve content workflows, governance, reuse, and scalability across Sunwave Studio and the broaderMarketing organization.
• Evaluate emerging platforms, GenAI capabilities, external partners, and content formats that can improvespeed, quality, relevance, and creative effectiveness.
• Support major brand initiatives, including rebrand work, by representing content and channel needs incross-functional planning.
• Other duties as assigned.

POSITION QUALIFICATIONS

Competency Statements

• Strategic Perspective - Connects Brand and business strategy to channel and content execution.
• Leading Employees - Attracts, motivates, develops, and provides clear direction to employees.
• Building Collaborative Relationships - Builds productive relationships across teams and external partners.
• Participative Management - Involves others, listens, and builds commitment while maintainingaccountability.
• Taking Initiative - Identifies opportunities, solves problems, and moves work forward independently.
• Communication - Communicates strategy, priorities, insights, and feedback clearly and concisely.
• Analytical Thinking - Uses data, audience insights, and performance trends to inform decisions.
• Innovative - Explores new platforms, formats, technologies, and creative approaches.
• Composure - Demonstrates sound judgment while managing multiple priorities and stakeholders.
• Accountable - Takes ownership for outcomes, follows through, and learns from results.

SKILLS & ABILITIES

Computer Skills:

• Dash Social, or similar social publishing, analytics, and listening platforms.
• Monday.com, Slack, Google Workspace, and Mac OS.
• Working familiarity with CMS platforms, digital analytics, and emerging GenAI/content technologies.

Certifications & Licenses:

• BA/BS in marketing, communications, journalism, digital media, or related field preferred; equivalent experience considered.
• 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.
• 4+ years of demonstrated people leadership and direct team management experience required.
• Demonstrated success building, developing and inspiring high-performing multidisciplinary teams.
• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work without needing to personally own every execution

Other Requirements:

• Evidence of leading teams through change, building new capabilities and creating clarity in evolving organizations.
• Demonstrated experience developing cross-channel content strategies and editorial calendars.
• Strong understanding of major social platforms, latest trends and best practices, creator/influencer content,audience behavior, and digital content performance.
• Experience using analytics and audience insights to optimize content and communicate recommendationsto stakeholders.
• Health, wellness, nutrition, CPG, or regulated-industry experience is a plus.

As set forth in Nordic Naturals's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.