Senior Social Media & Community Growth Lead

Content Creators; Tustin (CA); Hybrid; USD 81.000 - 99.000; Vollzeit

Benefits dieser Stelle

100% covered Medical/Dental/Vision for

401K with 4% employer match (eligible)

Generous Sick + Vacation policy

Life Insurance

Disability Insurance

Travel Assistance Program

EAP

Fully stocked kitchen

Zusammenfassung

VeSync seeks a driven Social Media Manager in Tustin, CA to lead Social Strategy, Content Creation & Scheduling. You will own brand voice across Instagram, Facebook, YouTube, TikTok, X, Reddit and LinkedIn, collaborating with design and marketing to produce high-quality content tailored to each platform.

You’ll actively engage communities, monitor trends, analyze performance, and report insights to optimize reach and ROI. A background in digital marketing and strong writing is essential.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience in social media management or digital marketing.
• Strong knowledge of major social media platforms and tools.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and make informed decisions.

Aufgaben

• Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn)
• Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
• Ideate and execute diversified content forms (graphic, short-video, live-broadcast, story, etc.) to enhance user participation and stickiness
• Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private-message replies, to maintain the high activity of the accounts
• Foster two-way conversations by actively responding to comments, messages, and mentions
• Encourage participation with interactive content such as polls, questions, and user-generated content campaigns
• Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement
• Monitor social sentiment and address negative feedback to protect the brand’s reputation
• Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI
• Prepare regular reports highlighting key insights and recommendations
• Use data to optimize content and strategy

Kenntnisse

Social media strategy

Content creation

Community engagement

Analytics & reporting

Writing & editing

Ausbildung

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

Sprinklr

Hootsuite

Sprout Social

Google Analytics

Jobbeschreibung

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com| pawsync.com

Responsibilities:

Social Strategy, Content Creation & Scheduling (60%)

• Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn)
• Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
• Ideatea and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness
• Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts

Community Engagement and Relationship Building (15%)

• Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement.
• Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities.
• Handle social listening to track brand sentiment and trends.

Trend Monitoring and Brand Advocacy (10%)

• Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence.
• Monitor social sentiment and address negative feedback or crises promptly to protect the brand’s reputation.

Analytics & Reporting (15%)

• Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
• Prepare regular reports highlighting key insights and recommendations.
• Use data to optimize content and strategy.

Key Metrics

• Follower Growth
• Total Engagements
• Engagement Rate
• CTR
• Social Sentiment

Qualification:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of professional non-internship marketing experience
• Strong knowledge of major social media platforms and tools.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and make informed decisions.
• Creative mindset with attention to detail.
• Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics).
• A desire to be in front of the camera as needed for content

Attributes:

• Entrepreneurial spirit, grit, resilience, and find a way to get things done.
• Proactive, results-driven with high ownership and commitment.
• Growth mindset with a desire to innovate and continuously improve.
• Collaborate with a global leadership team and talented professionals across multiple functions.
• Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
• High integrity and humility, with a proactive and ownership-driven approach.
• Comfortable managing multiple projects at once.
  
  
  

Starting Salary: 90K
Location: Tustin, CA

Perks and Benefits:

· 100% covered Medical/Dental/Vision for employee AND spouse + dependents!

· 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting

· Generous Sick + Vacation policy + paid holidays

· Life Insurance

· Voluntary Life Insurance

· Disability Insurance

· Critical Illness Coverage

· Accident Insurance

· Healthcare FSA

· Dependent Care FSA

· Travel Assistance Program

· Employee Assistance Program (EAP)

· Fully stocked kitchen