Social Media Lead for Health & Wellness Brands

VeSync; Tustin (CA); On-site; USD 77,000 - 104,000; Full time

Benefits offered by this job

100% covered Medical/Dental/Vision for

spouse + dependents!

401K with 4% employer match (eligible

after 90 days of employment)

Generous Sick + Vacation policy + paid

holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

Job summary

VeSync is seeking a seasoned Social Media Manager to drive social strategy, content creation, and scheduling for regional channels. You will collaborate across teams to deliver high-quality, platform-appropriate content and actively manage daily social activity in the region.

You will engage with the community, monitor trends, analyze performance data, and report insights to optimize reach and ROI. Salary starts at 90K in the United States, with a comprehensive benefits package.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of professional non-internship marketing experience.
• Strong knowledge of major social media platforms and tools.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and make informed decisions.
• Creative mindset with attention to detail.
• Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics).
• A desire to be in front of the camera as needed for content.

Responsibilities

• Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn).
• Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
• Ideate and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness.
• Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts.
• Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement.
• Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities.
• Handle social listening to track brand sentiment and trends.
• Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence.
• Monitor social sentiment and address negative feedback or crises promptly to protect the brand’s reputation.
• Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
• Prepare regular reports highlighting key insights and recommendations.
• Use data to optimize content and strategy.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Sprinkr

Hootsuite

Sprout Social

Google Analytics

Job description

VeSync is seeking a seasoned Social Media Manager to drive social strategy, content creation, and scheduling for regional channels. You will collaborate across teams to deliver high-quality, platform-appropriate content and actively manage daily social activity in the region.

You will engage with the community, monitor trends, analyze performance data, and report insights to optimize reach and ROI. Salary starts at 90K in the United States, with a comprehensive benefits package.