Senior Social Director: Strategy & Community (Remote)

Content Creators; San Francisco (CA); On-site; USD 184,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block, Inc. (Square) seeks a Head of Social to own social as a channel within Brand Strategy & Marketing.

This individual contributor role partners with the Brand Lead and creative counterpart to connect Square's positioning to published work, focusing on organic and owned content to advance brand perception goals. You will set social strategy, define audiences and success metrics, own the content calendar, collaborate across teams, and shape creator/influencer approaches while managing

Qualifications

• Strong written and verbal communication in brand voice.
• Deep understanding of social audiences and trends.
• Experience building and running organic social channels.
• Ability to move quickly and publish with minimal process.

Responsibilities

• Define the social strategy and connect it to Square's positioning.
• Identify audience, success metrics, and rationale behind them.
• Own the content calendar for major campaigns and always-on content.
• Collaborate with partnerships, Brand Lead, and other teams on social fit.
• Coordinate with paid teams to ensure organic/paid reinforcement.
• Shape creators and influencer strategy with cross-functional partners.
• Take content from idea to publication with creative partners.
• Own community management and maintain brand voice.
• Monitor social listening and translate signals into actions.
• Respond to trends and opportunities quickly and appropriately.
• Support crisis/issues management and protect owned channels.
• Be accountable for channel performance and brand perception.

Skills

Strategic communication

Audience insight

Trend judgment

Decision making

Channel strategy & publishing

Partnership skills

Organic social leadership

Education

Bachelor's degree or higher

Master's degree preferred

PhD with 3+ years experience

Job description

Block, Inc. (Square) seeks a Head of Social to own social as a channel within Brand Strategy & Marketing.

This individual contributor role partners with the Brand Lead and creative counterpart to connect Square's positioning to published work, focusing on organic and owned content to advance brand perception goals. You will set social strategy, define audiences and success metrics, own the content calendar, collaborate across teams, and shape creator/influencer approaches while managing