Head of Social: Strategy, Content & Community (Remote)

Block; San Francisco (CA); Remote; USD 184,000 - 245,000; Full time

Benefits offered by this job

Remote work

medical insurance

flexible time off

retirement savings plans

modern family planning

Job summary

Block is seeking a Head of Social for Square to own social as a channel—defining strategy, audience, and content calendar while collaborating with Brand Lead, creative partners, and paid teams. This role emphasizes organic and owned content, advancing brand perception and ensuring alignment with paid campaigns.

You will build the social strategy, define success metrics, and manage content from idea to publication, while maintaining a consistent brand voice across community interactions and

Qualifications

• 8+ years related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
• Deep understanding of your audience, including the references, formats, and conversations that matter to them.
• Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
• The ability to move quickly, make sound decisions, and publish work without unnecessary process.
• Strength in both strategy and execution: you can develop the channel strategy and publish the post.
• Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
• A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Responsibilities

• Set the social strategy for Square and connect it to Square’s positioning.
• Define the audience and measures of success and establish the channel’s key metric.
• Build and own the social content calendar and plan for major campaigns.
• Collaborate with partnerships, Brand Lead, and other teams to determine social fit.
• Partner with paid social and media teams to align organic and paid.
• Shape the role of creators and influencers and coordinate with cross-functional teams.
• Take content from idea to publication balancing strategic intent, quality, and pace.
• Own community management and maintain a consistent brand voice.

Skills

Strategy development

Audience insight

Brand voice

Trend judgment

Decision speed

Cross-functional collaboration

Social content creation

Education

Bachelor’s degree

Master’s degree

PhD

Tools

Sprinklr

Job description

Block is seeking a Head of Social for Square to own social as a channel—defining strategy, audience, and content calendar while collaborating with Brand Lead, creative partners, and paid teams. This role emphasizes organic and owned content, advancing brand perception and ensuring alignment with paid campaigns.

You will build the social strategy, define success metrics, and manage content from idea to publication, while maintaining a consistent brand voice across community interactions and