Senior Social Content Strategist (Contract)

Shelby American, Inc.; Raleigh (NC); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a Senior Social Content Strategist to spearhead the creation of engaging, social-first digital content across major platforms like TikTok and Instagram. This fully remote role emphasizes both organic and paid strategies, requiring a dynamic individual who can analyze data and drive impactful campaigns. Join a passionate team dedicated to pushing the boundaries of social media marketing, where innovation and collaboration are at the forefront of everything we do. If you thrive in a fast-paced environment and have a knack for content strategy, this opportunity is perfect for you.

Qualifications

• Proven experience in social media content strategy and execution across major platforms.
• Strong understanding of both organic and paid social media strategies.

Responsibilities

• Lead development and delivery of high-volume social-first digital content.
• Analyze engagement and key KPIs across content in real-time.

Skills

Social Media Content Strategy

Project Management

Data Analysis

Communication Skills

Collaboration Skills

Job description

All Jobs > Senior Social Content Strategist (Contract)

Senior Social Content Strategist (Contract)
Fully Remote

Contract

Description

About the Role:

We are seeking a dynamic and experienced Senior Social Content Strategist to lead the development and execution of high-volume, social-first digital content for brand campaigns. This role focuses on platforms such as TikTok, Meta (Facebook and Instagram), Snapchat, and Pinterest. The ideal candidate will possess deep knowledge of both organic and paid social media strategies, with a strong emphasis on best practices for paid media.

Fully remote

30 hours/week

Key Responsibilities:

• Lead the development and delivery of a high volume of social-first digital content tailored for platforms including TikTok, Meta (FB and IG), Snapchat, and Pinterest with agency partners.
• Demonstrate deep knowledge of each social platform's organic and paid media strategies, emphasizing best practices for paid media.
• Support the team with best practices regarding spec sizes for each platform and preferred content formats, providing rationale for prioritizing certain content types.
• Support the team and agency partners with prep for content shoots, ensuring shot lists, props, and concepts are fit for social first and aligned with brand strategy.
• Lead full-funnel content creation, focusing on conversion and precision, including experience in creating content for A/B testing.
• Create deliverables to support thorough creative briefing based on campaign needs, such as messaging hierarchies, trend reports, social listening insights, and competitor analysis.
• Maintain quality standards across a high volume of material; collaborate with creative teams and cross-functional partners to ensure a cohesive brand voice across consumer channels.
• Assist the brand team in preparing for shoot days, providing clear direction for pre-production, on-set, and post-production needs.
• Collaborate with PR and Influencer teams to enhance editorial partnerships, content development, and conduct risk assessments for brand safety.
• Analyze and review engagement and key KPIs across content in real-time with cross-functional partners.
• Exceed KPIs such as conversion rates, engagement, site traffic, SEO rankings, page views, and brand awareness.
• Develop a creative optimization plan specific to social media platforms.
• Develop, coordinate, and execute a comprehensive always-on content calendar across social platforms.
• Manage agency relationships and cross-functional teams; develop and scope team projects aligned with critical business goals.
• Perform other duties as assigned or directed.

Requirements

Qualifications:

• Proven experience in social media content strategy and execution across major platforms.
• Strong understanding of both organic and paid social media strategies.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Why Join Us:

At Indie Consulting, we value innovation, collaboration, and the drive to create impactful content. You'll be part of a team that is passionate about delivering exceptional results and pushing the boundaries of social media marketing.