Senior Social Analytics Lead

Slate Auto; Troy (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

Slate is seeking a strategic Senior Social Media Analyst to own reporting across organic social channels, influencer programs, and social listening. You will translate performance into actionable insights, develop measurement frameworks, and partner with cross-functional teams to align social programs with business goals.

The role requires 5+ years in social media analytics, proficiency with Sprout Social, Brandwatch, Talkwalker, Meltwater, and CreatorIQ, and a BA/BS or equivalent in Marketing,

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years of experience in social media analytics or digital marketing analytics.
• Experience measuring influencer marketing performance and creator campaigns.

Responsibilities

• Own recurring reporting across organic social channels with clear insights and recommendations.
• Measure influencer and creator campaign performance and extract learnings for future partnerships.
• Lead social listening to monitor brand sentiment, conversations, trends, and competitors.
• Develop measurement frameworks and learning agendas aligned to business goals.
• Define KPIs, benchmarks, and reporting plans for organic social, influencer, and brand initiatives.
• Produce executive-ready reports, dashboards, and presentations.
• Conduct competitive audits and benchmark against automotive and non-automotive brands.

Skills

Social media analytics

Data storytelling

Forecasting

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, Analytics, or equivalent experience

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Job description

Slate is seeking a strategic Senior Social Media Analyst to own reporting across organic social channels, influencer programs, and social listening. You will translate performance into actionable insights, develop measurement frameworks, and partner with cross-functional teams to align social programs with business goals.

The role requires 5+ years in social media analytics, proficiency with Sprout Social, Brandwatch, Talkwalker, Meltwater, and CreatorIQ, and a BA/BS or equivalent in Marketing,