Senior Analytics Lead: Organic Social Performance

Material; California; Hybrid; USD 70,000 - 85,000; Full time

Job summary

Material, a global marketing insights company, seeks a Senior Associate, Performance Analytics to support digital media and brand marketing clients. You will turn data from social platforms and client reporting into clear insights and develop dashboards across organic and paid performance.

You will collaborate with analytics, media, and strategy teams to define KPIs, optimize content and channels, and automate reporting workflows using Snowflake, Looker Studio, Power BI, and related tools.

Qualifications

• 3–4 years of experience in digital or marketing analytics.
• Hands-on experience analyzing organic social programs and explaining how content and channel performance contribute to broader marketing goals.
• Proficient with data visualization and BI tools such as Looker Studio and Power BI.
• Familiar with Snowflake and SQL for data exploration, validation, or preparation.

Responsibilities

• Set up, execute, and manage measurement and client reporting for organic and paid social campaigns.
• Analyze organic social performance across platforms and assess reach, engagement, growth, and content effectiveness.
• Define social success benchmarks and reporting that differentiates meaningful results from platform metrics.
• Combine data from native platforms, paid media, and other sources to identify trends and optimize strategy.
• Create BI dashboards and reports to support planning, optimization, and client discussions.
• Build automated report workflows and ensure data quality and client relevance before delivery.
• Work with Snowflake data, support data preparation, and collaborate to resolve issues.
• Translate client goals into KPIs and analysis plans for organic social, paid media, and broader programs.
• Present findings clearly to stakeholders with varying analytics expertise.
• Manage recurring deliverables across multiple clients and teams while meeting deadlines.
• Support ETL/ELT, tracking requirements, UTM, tag management, QA, and technical docs.

Skills

Looker Studio

Power BI

SQL

Snowflake

Supermetrics

Claude & ChatGPT

Tools

Campaign Manager 360

Google Tag Manager

Tealium

Job description

Material, a global marketing insights company, seeks a Senior Associate, Performance Analytics to support digital media and brand marketing clients. You will turn data from social platforms and client reporting into clear insights and develop dashboards across organic and paid performance.

You will collaborate with analytics, media, and strategy teams to define KPIs, optimize content and channels, and automate reporting workflows using Snowflake, Looker Studio, Power BI, and related tools.