Senior SMB Demand Gen Lead (SaaS)

Healing Strides Counseling; Chicago (IL); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Holidays

401(k)

Job summary

Robert Half is partnering with a growing B2B SaaS company to identify an experienced SMB Demand Generation Marketer. This hands-on role owns the pipeline and collaborates closely with Sales to optimize performance, test ideas, and drive measurable revenue results.

You will build and refine SMB demand programs across channels and work with cross-functional teams to improve funnel velocity. The position emphasizes ownership of strategy, execution, and optimization with a focus on data-driven

Qualifications

• 5–7+ years of B2B demand generation, growth marketing, or related experience in SaaS/tech.
• Demonstrated experience owning or influencing a pipeline target and linking programs to revenue.
• Hands-on across multiple channels: email, paid media, content, outbound, events.
• Data-driven with funnel performance, conversion, attribution, and results analysis.
• Strong partnership with Sales to translate programs into qualified opportunities and revenue.

Responsibilities

• Own SMB demand generation strategy from planning to optimization, tied to quarterly pipeline, SAO, and bookings goals.
• Develop and execute integrated inbound/outbound programs across email, paid media, content, outbound, and events.
• Partner with Sales through standups, deal reviews, and feedback to improve lead quality and funnel performance.
• Understand restaurant and hospitality operators, their challenges, priorities, and buying behavior across the journey.
• Analyze campaigns to diagnose issues and implement data-driven changes to improve results.
• Experiment with new channels, messaging, tools, and workflows to maximize impact.
• Collaborate with RevOps and Product Marketing to strengthen the demand generation engine and measurement.

Skills

Demand generation

Growth marketing

Data-driven

Sales collaboration

Job description

Robert Half is partnering with a growing B2B SaaS company to identify an experienced SMB Demand Generation Marketer. This hands-on role owns the pipeline and collaborates closely with Sales to optimize performance, test ideas, and drive measurable revenue results.

You will build and refine SMB demand programs across channels and work with cross-functional teams to improve funnel velocity. The position emphasizes ownership of strategy, execution, and optimization with a focus on data-driven