Senior Site Optimization Leader - Remote DTC CRO

Paula's Choice Skincare; United States; Remote; USD 125,000 - 135,000; Full time

Benefits offered by this job

Health, vision & dental

Retirement plan

Flexible spending account

Fitness perks & meditation app

Product samples & discounts

Generous PTO

Seattle location & dog-friendly office

Job summary

Paula’s Choice Skincare is seeking an experienced CRO/ecommerce specialist to plan, build, and report on tests that lift conversion and revenue for our DTC site. You’ll optimize the full shopping journey—from homepage to checkout—balancing conversion with brand standards.

You’ll collaborate with Ecommerce, Creative, and Tech, owning QA and launch reliability while documenting insights to inform broader DTC strategy. Remote-friendly with Seattle HQ presence for hybrid needs.

Qualifications

• 8+ years in ecommerce, performance marketing, or CRO roles, with test strategy ownership and QA

Responsibilities

• Test execution of high-impact A/B and multivariate tests across devices and journeys.
• QA and ensure error-free launches following specifications and accurate tracking.
• Summarize results and build a shared learning library for future optimization.
• Collaborate with Ecommerce, Creative, and Tech to move ideas quickly and remove bottlenecks.
• Coordinate with Brand, Creative, Marketing, CRM, Product, and Regulatory for asset readiness and launches.
• Build and maintain KPI reports including conversion rate, AOV, revenue per visitor, and retention signals.

Skills

Ecommerce CRO

A/B testing

QA & launches

GA4

BI tools

Cross-functional collaboration

UX optimization

Copy/layout testing

Tools

Looker

Tableau

Job description

Paula’s Choice Skincare is seeking an experienced CRO/ecommerce specialist to plan, build, and report on tests that lift conversion and revenue for our DTC site. You’ll optimize the full shopping journey—from homepage to checkout—balancing conversion with brand standards.

You’ll collaborate with Ecommerce, Creative, and Tech, owning QA and launch reliability while documenting insights to inform broader DTC strategy. Remote-friendly with Seattle HQ presence for hybrid needs.