Senior Site Merchandiser

5.11; Costa Mesa (CA); On-site; USD 85,000 - 100,000; Full time

Job summary

5.11 is seeking a Senior Site Merchandiser to drive commercial performance across our digital storefront. You will translate business priorities, product performance, and customer behavior into onsite merchandising strategies to improve product discoverability, conversion, and revenue.

You’ll lead merchandising and optimization across navigation, search, PLP/PDP optimization, collections, and campaigns, using storytelling and data-driven insights to continually improve customer discovery and

Qualifications

• 5+ years of ecommerce merchandising experience.
• Ability to use analytics, KPI data to drive decisions.
• Strong experience with category merchandising, onsite search, navigation, sorting, PLP/PDP optimization, and product recommendations.
• Deep understanding of ecommerce customer journeys and their impact on discovery and conversions.
• Experience with Adobe Commerce (Magento) or similar platforms.
• Experience with analytics tools such as GA4, Adobe Analytics, or Power BI.

Responsibilities

• Own the merchandising strategy and weekly trading plan for assigned categories, product stories, and customer journeys.
• Analyze sales, conversion, inventory, views, add-to-cart, sell-through, and customer behavior to identify opportunities and take action.
• Develop prioritization strategies for newness, best sellers, inventory depth, promotions, and launches.
• Identify cross-sell, product attachment, and basket-building opportunities to boost AOV.
• Lead product placement, sorting, collections, and onsite merchandising across pages and search.
• Develop and execute merchandising tests across sorting, navigation, and recommendations.

Skills

Ecommerce merchandising

Analytics mindset

Cross-functional collaboration

Digital storytelling

Prioritization

Tools

Adobe Commerce (Magento)

GA4

Adobe Analytics

Power BI

Job description

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

The Senior Site Merchandiser plays a key role in driving the commercial performance of assigned categories and customer journeys across the 5.11 digital storefront. This role translates business priorities, product performance, inventory position, and customer behavior into onsite merchandising strategies that improve product discoverability, conversion, average order value, and revenue.

You’ll lead merchandising and optimization across navigation, search, product listing pages, product detail pages, collections, recommendations, launches, and campaigns. Combining strong product storytelling with a data-driven approach, you’ll continuously evaluate performance and identify opportunities to improve how customers discover and shop 5.11 products online.

What You'll Do:

Category & Commercial Ownership

• Own the merchandising strategy and weekly trading plan for assigned categories, product stories, and customer journeys.
• Analyze sales, conversion, inventory, product views, add-to-cart, sell-through, and customer behavior to identify opportunities and take action.
• Develop product prioritization strategies across newness, best sellers, inventory depth, promotional products, slow-moving inventory, and strategic launches.
• Identify cross-sell, product attachment, and basket-building opportunities to increase average order value and customer relevance.
• Continuously evaluate category and product performance and adjust merchandising strategies based on results.
• Lead product placement, sorting, collections, category pages, landing pages, onsite search merchandising, recommendations, and promotional merchandising.
• Optimize navigation, filters, product listing pages (PLPs), and product detail page (PDP) pathways to improve product discovery and reduce customer friction.
• Define merchandising requirements for product attributes and taxonomy to support effective search, filtering, and category experiences.
• Develop compelling onsite product stories that balance customer needs, commercial opportunities, and brand and campaign strategies.
• Identify opportunities to continuously improve how customers discover, evaluate, and shop products across the site.

Launches, Promotions & Testing

• Develop merchandising strategies for product launches and promotions, including product placement, hierarchy, storytelling, and post-launch optimization.
• Partner with Ecommerce Operations and other cross-functional teams to ensure merchandising strategies are accurately executed across the site.
• Review and validate the customer experience across launches, promotions, and key commercial moments.
• Develop and execute merchandising tests across sorting, navigation, messaging, recommendations, landing experiences, and product presentation.
• Analyze testing and performance results and translate findings into clear learnings and future merchandising actions.

Performance & Cross-Functional Partnership

• Lead merchandising performance recaps and communicate insights, opportunities, and recommended actions to leadership and cross-functional partners.
• Partner with Product, Inventory Management, Marketing, Creative, Analytics, and Digital Product to align inventory, launches, content, and the overall digital customer experience.
• Use customer and business insights to influence merchandising priorities and support broader ecommerce strategies.
• Mentor and provide day-to-day guidance to Site Merchandisers, sharing best practices and helping maintain consistent merchandising standards across the site.

What You Bring:

• 5+ years of experience in ecommerce merchandising, digital merchandising, or a related digital retail role.
• Demonstrated ability to use analytics, financial metrics, and site KPIs to make merchandising decisions and drive measurable business results.
• Strong experience with category merchandising, onsite search, navigation, sorting, PLP/PDP optimization, product recommendations, and digital product storytelling.
• Strong understanding of ecommerce customer journeys and how merchandising decisions influence discoverability, conversion, and average order value.
• Experience with Adobe Commerce (Magento) or a similar ecommerce platform preferred.
• Experience with analytics and reporting tools such as GA4, Adobe Analytics, or Power BI preferred.
• Strong collaboration, communication, prioritization, and problem-solving skills.
• Ability to translate data and customer behavior into clear merchandising actions and recommendations.
• Ability to manage multiple launches, campaigns, categories, and business priorities in a fast-paced environment.

Pay Range:

$85,000-$100,000 plus bonus!

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&DD insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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