Senior Shopper Marketing Strategist

Whirlpool, Inc.; Benton Harbor (MI); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Job summary

Whirlpool Corporation is seeking a Senior Shopper Marketing Analyst in Benton Harbor, MI. You will drive shopper-first go-to-market strategies across multiple retail channels, ecommerce and in-store experiences to support brand plans for Everydrop, affresh, and SWASH.

You will partner with Brand, Product, Sales, and Agencies, manage budgets, and deliver on-time, on-budget execution while translating data into actionable recommendations for cross-functional teams.

Qualifications

• Bachelor’s degree in a related field.
• Strong marketing and shopper marketing experience.
• Analytical thinker with ability to synthesize data into insights.

Responsibilities

• Support planning and execution for Everydrop/Water, affresh & SWASH brands across channels.
• Lead plan execution with retailers in areas like retail media, in-store experiences, and content development.
• Deliver partnerships with retailers and agencies, and present plans and results regularly.

Skills

Marketing

Shopper Marketing

Data analysis

Education

Bachelor’s degree

Tools

Retail media platforms

Job description

Whirlpool Corporation is seeking a Senior Shopper Marketing Analyst in Benton Harbor, MI. You will drive shopper-first go-to-market strategies across multiple retail channels, ecommerce and in-store experiences to support brand plans for Everydrop, affresh, and SWASH.

You will partner with Brand, Product, Sales, and Agencies, manage budgets, and deliver on-time, on-budget execution while translating data into actionable recommendations for cross-functional teams.