Senior Shopper Marketing Analyst, Consumer Packaged Goods

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Job summary

Whirlpool Corporation in Michigan is seeking a marketing professional focused on shopper marketing to execute go-to-market plans for Everydrop, affresh and SWASH brands. You will collaborate with Brand, Product, Sales and Ops teams, retailers and agencies to deliver consumer solutions.

The role emphasizes data-driven decision making, plan execution across retail channels, and strong cross-functional partnerships to drive in-store and online experiences and measurable results.

Qualifications

• Bachelor’s degree required.
• 4+ years of experience in Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales.
• Experience in Retail Media/Marketing (Paid, In-Store) preferred.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
• Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
• Develop product detail page strategies and execute across retailers including reviews, core & rich content.
• Strengthen marketing partnership with key retailers and agency partners.
• Create informed solutions that are grounded in data and research.
• Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
• Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
• Delivery of projects on-time, on-strategy, and on-budget.

Skills

Marketing strategy

Shopper Marketing

Brand management

Product marketing

eCommerce

Channel Sales

Retail media

Education

Bachelor’s degree

Bachelor’s Degree in Business/Marketing/Communications

Job description

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including

Requisition ID:

72509

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.

This Role In Summary

This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.

Your Responsibilities Will Include

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.


• Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.


• Develop product detail page strategies and execute across retailers including reviews, core & rich content.


• Strengthen marketing partnership with key retailers and agency partners.


• Create informed solutions that are grounded in data and research.


• Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.


• Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.


• Delivery of projects on-time, on-strategy, and on-budget.

Minimum Requirements

• Bachelor’s degree


• 4+ years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales

Preferred Skills And Experiences

• Bachelor’s Degree in Business, Communications or Marketing


• Experience in Retail Media/Marketing (Paid, In-Store)


• Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills


• Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings


• Proven ability to develop strong relationships and work with cross-functional teams


• Ability to influence and lead others, including those outside of the Marketing function


• Strong oral, written communication, and presentation skills

What We Offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional Information

Whirlpool’s Ways of Working

Benefits

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.


• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.


• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.