Associate Manager, CPG Trade Marketing

Whirlpool, Inc.; Benton Harbor (MI); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Barista Bar

Kitchenette

Job summary

Whirlpool Corporation in Benton Harbor, MI seeks an Associate Manager for CPG Trade Marketing to lead shopper-focused plans across retail and ecommerce channels, partnering with Brand, Product, Sales and Ops teams.

You will own plan execution with retailers, manage budgets, develop PDP strategies, build retailer relationships, and translate data into actionable insights while ensuring on-time, on-budget delivery.

Qualifications

• Bachelor's degree in business, marketing or relevant field.
• 4+ years in marketing or shopper marketing.
• Experience across retail channels and ecommerce a plus.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
• Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
• Develop product detail page strategies and execute across retailers including reviews, core & rich content.
• Strengthen marketing partnership with key retailers and agency partners.
• Create informed solutions that are grounded in data and research.
• Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
• Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
• Delivery of projects on-time, on-strategy, and on-budget.

Skills

Marketing

Shopper Marketing

Product

Media

Brand

Ecommerce

Channel Sales

Education

Bachelor's degree

Job description

## Associate Manager, CPG Trade MarketingBenton Harbor,Michigan,USAApply NowFind out how well you match with this job**Requisition ID:** 72509 **About Whirlpool Corporation**Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including *Whirlpool*, *KitchenAid*, *JennAir, Maytag*, *Amana,* *Brastemp*, *Consul*, and *InSinkErator*. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.## **The team you will be a part of**The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.## **This role in summary**This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.## **Your responsibilities will include*** Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.* Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.* Develop product detail page strategies and execute across retailers including reviews, core & rich content.* Strengthen marketing partnership with key retailers and agency partners.* Create informed solutions that are grounded in data and research.* Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.* Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.* Delivery of projects on-time, on-strategy, and on-budget.## **Minimum requirements*** Bachelor’s degree* 4+ years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales## **Preferred skills and experiences*** Bachelor’s Degree in Business, Communications or Marketing* Experience in Retail Media/Marketing (Paid, In-Store)* Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills* Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings* Proven ability to develop strong relationships and work with cross-functional teams* Ability to influence and lead others, including those outside of the Marketing function* Strong oral, written communication, and presentation skills## **What we offer**Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).## **Additional information**Whirlpool’s Ways of WorkingOur goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.#LI-NZ2