Senior Shopper Marketing Analyst – CPG (Remote)

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Job summary

Whirlpool Corporation in Michigan is seeking a marketing professional focused on shopper marketing to execute go-to-market plans for Everydrop, affresh and SWASH brands. You will collaborate with Brand, Product, Sales and Ops teams, retailers and agencies to deliver consumer solutions.

The role emphasizes data-driven decision making, plan execution across retail channels, and strong cross-functional partnerships to drive in-store and online experiences and measurable results.

Qualifications

• Bachelor’s degree required.
• 4+ years of experience in Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales.
• Experience in Retail Media/Marketing (Paid, In-Store) preferred.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
• Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
• Develop product detail page strategies and execute across retailers including reviews, core & rich content.
• Strengthen marketing partnership with key retailers and agency partners.
• Create informed solutions that are grounded in data and research.
• Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
• Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
• Delivery of projects on-time, on-strategy, and on-budget.

Skills

Marketing strategy

Shopper Marketing

Brand management

Product marketing

eCommerce

Channel Sales

Retail media

Education

Bachelor’s degree

Bachelor’s Degree in Business/Marketing/Communications

Job description

Whirlpool Corporation in Michigan is seeking a marketing professional focused on shopper marketing to execute go-to-market plans for Everydrop, affresh and SWASH brands. You will collaborate with Brand, Product, Sales and Ops teams, retailers and agencies to deliver consumer solutions.

The role emphasizes data-driven decision making, plan execution across retail channels, and strong cross-functional partnerships to drive in-store and online experiences and measurable results.