Senior SFMC Marketing Cloud Leader - Digital Engagement

Indiana University Foundation; Bloomington (IN); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Indiana University Foundation in Bloomington, IN, seeks a Senior Manager, Salesforce Marketing Cloud to lead a team of SFMC professionals and shape our digital engagement strategy. You will oversee journeys, data integrations, and email campaigns, partnering across fundraising and alumni networks to scale impact.

The role blends hands-on SFMC work with leadership, strategy, and organizational enablement to drive fundraising results.

Qualifications

• Expertise in Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript; SSJS and SFMC REST/SOAP APIs a plus.
• Current SFMC Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred.
• Familiarity with Salesforce AI capabilities including Einstein features and Agentforce and their application to marketing automation.
• Strong knowledge of HTML/CSS for responsive email design.
• Proficiency in SQL for audience segmentation, reporting, and data extraction.
• Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.).
• Manage subscriber preference center.
• Ensure compliance with CAN-SPAM, GDPR, etc.
• Partner with cross-functional teams to deliver scalable solutions.
• Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement.
• Excellent organizational and project management skills; ability to manage multiple priorities and deadlines.
• Experience leading cross-functional projects and collaborating with diverse stakeholders.
• Strategic thinker with hands-on execution approach.
• Strong communication and interpersonal skills to lead a team and collaborate across departments.
• Passion for leveraging technology to enhance engagement and fundraising results.
• Ability to balance technical expertise, marketing strategy, and leadership responsibilities.
• Adaptability in a fast-paced, mission-driven environment with evolving needs.

Responsibilities

• Lead a team of SFMC professionals and provide hands-on credibility across SFMC tools.
• Translate technical possibilities into organizational solutions; develop people and build trust across departments.
• Partner with Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, and data teams to improve processes and create scalable workflows.
• Drive strategic leadership and organizational enablement, shifting focus from hands-on work to leadership over time.
• Help expand IU’s digital capabilities and influence how we engage alumni and donors at IU.

Skills

SFMC expertise

Email Studio

Journey Builder

Automation Studio

Contact Builder

CloudPages

AMPscript

SQL

HTML/CSS

APIs (SFMC CRM)

Subscriber preferences

Regulatory compliance

Team leadership

Project management

Education

Bachelor’s degree in Marketing/Communications/Business or related field

5+ years in email marketing with SFMC

Leadership experience in a technical marketing team

Experience in higher education/nonprofit fundraising or alumni/donor engagement marketing

Job description

Indiana University Foundation in Bloomington, IN, seeks a Senior Manager, Salesforce Marketing Cloud to lead a team of SFMC professionals and shape our digital engagement strategy. You will oversee journeys, data integrations, and email campaigns, partnering across fundraising and alumni networks to scale impact.

The role blends hands-on SFMC work with leadership, strategy, and organizational enablement to drive fundraising results.