Senior Manager, Salesforce Marketing Cloud

Indiana University Foundation; Bloomington (IN); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Indiana University Foundation in Bloomington, IN, seeks a Senior Manager, Salesforce Marketing Cloud to lead a team of SFMC professionals and shape our digital engagement strategy. You will oversee journeys, data integrations, and email campaigns, partnering across fundraising and alumni networks to scale impact.

The role blends hands-on SFMC work with leadership, strategy, and organizational enablement to drive fundraising results.

Qualifications

• Expertise in Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript; SSJS and SFMC REST/SOAP APIs a plus.
• Current SFMC Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred.
• Familiarity with Salesforce AI capabilities including Einstein features and Agentforce and their application to marketing automation.
• Strong knowledge of HTML/CSS for responsive email design.
• Proficiency in SQL for audience segmentation, reporting, and data extraction.
• Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.).
• Manage subscriber preference center.
• Ensure compliance with CAN-SPAM, GDPR, etc.
• Partner with cross-functional teams to deliver scalable solutions.
• Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement.
• Excellent organizational and project management skills; ability to manage multiple priorities and deadlines.
• Experience leading cross-functional projects and collaborating with diverse stakeholders.
• Strategic thinker with hands-on execution approach.
• Strong communication and interpersonal skills to lead a team and collaborate across departments.
• Passion for leveraging technology to enhance engagement and fundraising results.
• Ability to balance technical expertise, marketing strategy, and leadership responsibilities.
• Adaptability in a fast-paced, mission-driven environment with evolving needs.

Responsibilities

• Lead a team of SFMC professionals and provide hands-on credibility across SFMC tools.
• Translate technical possibilities into organizational solutions; develop people and build trust across departments.
• Partner with Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, and data teams to improve processes and create scalable workflows.
• Drive strategic leadership and organizational enablement, shifting focus from hands-on work to leadership over time.
• Help expand IU’s digital capabilities and influence how we engage alumni and donors at IU.

Skills

SFMC expertise

Email Studio

Journey Builder

Automation Studio

Contact Builder

CloudPages

AMPscript

SQL

HTML/CSS

APIs (SFMC CRM)

Subscriber preferences

Regulatory compliance

Team leadership

Project management

Education

Bachelor’s degree in Marketing/Communications/Business or related field

5+ years in email marketing with SFMC

Leadership experience in a technical marketing team

Experience in higher education/nonprofit fundraising or alumni/donor engagement marketing

Job description

The Indiana University Foundation (IUF) advances Indiana University by strengthening the relationships and resources that help IU thrive. As an IUF employee, you’ll be part of a team that supports the shared success of both the Indiana University Foundation and the Indiana University Alumni Association, bringing together philanthropy, alumni engagement, and meaningful connections to advance IU and its communities.

Together, we connect alumni, donors, and friends with opportunities to make a difference for Indiana University. Whether inspiring generosity, building lifelong relationships, or providing the expertise and support that make this work possible, every member of our team contributes to IU’s impact.

At IUF, we value collaboration, innovation, data-informed strategy, and meaningful relationships. We’re committed to an inclusive workplace where people can grow, contribute their unique perspectives, and do purpose-driven work in support of IU today and for generations to come.

Job Description

This is an exciting moment to help shape the future of digital engagement at Indiana University. As we advance the Never Daunted campaign and IUAA’s digital-forward strategy, we’re looking for a Senior Manager, Salesforce Marketing Cloud (SFMC) who can help us build what comes next. Today, our Marketing Cloud work is primarily email; our future includes text messaging, more sophisticated digital journeys, greater personalization, and increased volume and functionality. This leader will help create the strategy, capabilities, and partnerships to get us there.

We need someone with deep SFMC expertise who is much more than a technologist. You’ll lead a team of three SFMC professionals and bring hands‑on credibility across tools like Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript, SQL, and integrations. But your greatest impact will come from being a phenomenal player‑coach, collaborator, and change leader. We need someone who can translate technical possibilities into organizational solutions, develop people, build trust across departments, and bring others along through change. Early on, you’ll be closer to the technical work; over time, your focus will increasingly shift toward leadership, strategy, and organizational enablement.

A major part of this opportunity is reimagining how the work gets done. You’ll partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams, and other areas to improve processes, clarify ownership, and create more scalable ways of working. Sometimes that means solving a complex SFMC challenge; other times it means pushing back on a request, moving work to the team that should own it, or giving colleagues the tools and knowledge to get started themselves. We’re looking for a leader who doesn’t measure success by how much work their team absorbs, but by how much stronger and more capable the organization becomes.

If you’re an experienced Salesforce Marketing Cloud leader who loves the technology and the people, strategy, and transformation around it, this is a chance to make a significant impact. You’ll help expand IU’s digital capabilities, develop a talented team, improve how teams work together, and influence how we engage alumni and donors at a pivotal moment for Indiana University. If you want to do more than manage a platform and instead help build the next generation of digital engagement at IU, we’d love to hear from you.

Qualifications

Knowledge & Skills:

• Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, and AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus.
• Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred.
• Familiarity with Salesforce AI capabilities, including Einstein features and Agentforce, and their application to marketing automation.
• Strong knowledge of HTML/CSS for responsive email design.
• Proficiency in SQL for audience segmentation, reporting, and data extraction.
• Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.).
• Manage subscriber preference center.
• Ensure compliance with email regulations (CAN‑SPAM, GDPR, etc.).
• Partner with cross‑functional teams to deliver scalable solutions.
• Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience leading cross‑functional projects and collaborating with diverse stakeholders.
• Strategic thinker with a hands‑on approach to execution.
• Strong communication and interpersonal skills to lead a team and collaborate across departments.
• Passion for leveraging technology to enhance engagement and drive fundraising results.
• Ability to balance technical expertise, marketing strategy, and leadership responsibilities effectively.
• Adaptability in a fast‑paced, mission‑driven environment with evolving needs.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in email marketing, including at least 5 years of hands‑on experience with Salesforce Marketing Cloud.
• Proven leadership experience managing a technical marketing or marketing operations team.
• Experience working in higher education, nonprofit fundraising, or alumni/donor engagement marketing is highly preferred.
• Strong communication, interpersonal and organizational skills, both oral and written.
• Excellent customer service and problem‑solving skills.
• Ability to effectively work with diverse constituencies in a large, fast‑paced professional work environment.
• Experience creating and managing data‑driven email marketing strategies that deliver measurable results.
• Ability to troubleshoot complex issues across SFMC, including journeys, automations, data, and integrations, and provide technical guidance to the team when needed.
• Experience with MobileConnect,MobilePush,SMS campaign management, and opt‑in/opt‑out processes.
• Ability to analyze campaign data, identify trends, and recommend actionable improvements.
• Strong understanding of A/B testing methodologies and email optimization techniques.

Additional Information

Ready to help make IU’s digital future Never Daunted? This hybrid role is based in our Bloomington, Indiana office, and we’ll be accepting applications through September 20th, 2026. We strongly encourage a cover letter and for you tell us what excites you about this opportunity and how you’d help us build what’s next.

The IUF is committed to providing a safe, respectful, and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s race, ethnicity, religion, color, sex, age, national origin, genetic information, sexual orientation, disability, gender identity or expression, ancestry, marital status, protected veteran status, pregnancy, or any other basis prohibited by law.