Senior SFMC Marketing Cloud Lead — Data-Driven Personalization

Amtex Enterprises Inc; Tysons (VA); On-site; USD 68,880 - 96,432; Full time

Job summary

Amtex Enterprises Inc. seeks an experienced Salesforce Marketing Cloud (SFMC) Lead to drive the marketing automation strategy and execution from Tysons, VA.

This senior role focuses on personalized, data-driven member engagement across email, mobile, and digital channels. The candidate will combine deep SFMC expertise with cross-cloud integration skills, project management experience, and a passion for elevating marketing technology stacks.

Qualifications

• Bachelor's degree in computer science, data science or related field.
• Strong understanding of financial institution operations is required.
• Proficiency in Salesforce Marketing Cloud is a must; experience with other marketing automation platforms is a plus.
• Minimum of 5 years in marketing technology roles with at least 4 years hands-on SFMC
• Deep expertise in SFMC administration, setup, configuration and BU management.
• Familiarity with Salesforce Clouds (Sales, Financial Service Cloud, Data 360) and various integrations.
• Hands-on experience with AMPScript, SQL, APIs and cross-cloud integrations.
• Proven ability to manage multi-channel marketing initiatives in regulated environments.
• Strong communication and presentation skills to translate technical topics for non-technical stakeholders.
• Experience with Google Analytics, Tableau, Snowflake; Salesforce certifications preferred.
• Experience leading design workshops and data-related discussions.
• Excellent negotiation and conflict management skills.

Responsibilities

• Lead marketing automation strategy and execution across email, mobile and digital channels.
• Provide design direction, architecture governance, deployment approvals and final signoff.
• Collaborate with marketing, IT and vendor teams to deliver data-driven member experiences.

Skills

Salesforce Marketing Cloud

AMPScript

SQL

APIs

Cross-cloud integrations

Project management

Stakeholder comms

Data-driven marketing

Analytics integrations

Certifications (SFMC)

Education

Bachelor's degree in CS/Data Science or related

Tools

MailChimp

HubSpot

Marketo

Eloqua

Adobe Campaign

Job description

Amtex Enterprises Inc. seeks an experienced Salesforce Marketing Cloud (SFMC) Lead to drive the marketing automation strategy and execution from Tysons, VA.

This senior role focuses on personalized, data-driven member engagement across email, mobile, and digital channels. The candidate will combine deep SFMC expertise with cross-cloud integration skills, project management experience, and a passion for elevating marketing technology stacks.