SFMC Campaign Architect & Personalization Expert

Cloud Analytics Technologies, LLC; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A cloud solutions provider based in Houston, Texas, is seeking a skilled Salesforce Marketing Cloud professional. The role involves designing marketing solutions, managing campaigns, and utilizing tools like Journey Builder and Automation Studio. Candidates should have a Bachelor's degree and 3+ years of Salesforce Marketing Cloud experience. This position offers an inclusive work environment and focuses on compliance with marketing regulations. Strong communication and collaboration skills are crucial to the success of this role.

Qualifications

• 3+ years of hands‑on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of data management, segmentation, and campaign reporting.
• Experience with HTML, AMPscript, and SQL for customization.
• Familiarity with mobile, SMS, and multi‑channel campaign execution.
• Strong communication and collaboration skills.

Responsibilities

• Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions.
• Build and manage multi-channel campaigns, customer journeys, and automations.
• Create and manage data extensions, audience segmentation, and subscriber lists.
• Develop dynamic content and A/B testing strategies to optimize engagement.
• Configure advanced personalization and automation using AMPscript, SQL, and HTML.
• Ensure compliance with email marketing regulations.
• Generate reports and dashboards to track campaign performance.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

HTML

AMPscript

SQL

Data management

Agile methodologies

Campaign reporting

Education

Bachelor's degree in Marketing, Information Systems, or related field

Tools

Jira

Job description

A cloud solutions provider based in Houston, Texas, is seeking a skilled Salesforce Marketing Cloud professional. The role involves designing marketing solutions, managing campaigns, and utilizing tools like Journey Builder and Automation Studio. Candidates should have a Bachelor's degree and 3+ years of Salesforce Marketing Cloud experience. This position offers an inclusive work environment and focuses on compliance with marketing regulations. Strong communication and collaboration skills are crucial to the success of this role.