Senior SFDC & MarTech Systems Analyst

Alteryx, Inc.; South Gate (CA); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Connectivity Plus stipend

Home office reimbursement

Medical, dental, and vision coverage

401(k) with company match

Paid parental leave

Job summary

Alteryx, Inc. is seeking a Senior Business Systems Analyst to partner with Marketing and IT to shape the systems roadmap for our Marketing SaaS ecosystem and Salesforce lead-to-opportunity process.

You will own requirement gathering, process mapping, data architecture alignment, and solution design across the lifecycle, ensuring GDPR/CCPA compliance and data integrity. The role requires 3–5+ years in a BSA role focused on Salesforce and MarTech, with strong communication skills and Agile

Qualifications

• 3–5+ years as a Business Systems Analyst focused on Salesforce and MarTech stacks.
• Deep hands-on Salesforce Sales Cloud knowledge (Lead/Contact/Opportunity/Campaign).
• Experience with enterprise Marketing Automation platforms and API sync with SFDC.
• Proven Lead-to-Opportunity or Lead-to-Cash lifecycle design/management.
• Solid SDLC/Agile/Scrum—user stories, backlogs, sprint planning, UAT.
• Understanding of APIs/REST, webhooks, cookie tracking, UTM parameters, relational DBs.
• Experience with Salesforce reporting and data visualization tools.
• Excellent ability to translate business requirements into developer-ready specs.
• Preferred: Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials.

Responsibilities

• MarTech & SFDC Architecture: optimize Lead-to-Opportunity flows across Salesforce Sales Cloud and Marketo. Configure integrations and partner with teams.
• Requirements Gathering: lead sessions with Marketing and Sales to capture goals and translate into technical specs and process flows.
• Technical Execution: collaborate with developers to configure objects, flows, validation rules, and pipelines; oversee UAT and change control.
• Analytics & Stakeholder Alignment: work with Analytics to ensure pipeline attribution and create user-focused release notes and training materials.

Skills

Salesforce Sales Cloud

MarTech stack

Lead-to-Opportunity

SDLC / Agile

APIs/REST

Data visualization

Communication

UAT / Quality assurance

Tools

Salesforce

Marketo

Pardot/Account Engagement

HubSpot

Eloqua

Job description

Alteryx, Inc. is seeking a Senior Business Systems Analyst to partner with Marketing and IT to shape the systems roadmap for our Marketing SaaS ecosystem and Salesforce lead-to-opportunity process.

You will own requirement gathering, process mapping, data architecture alignment, and solution design across the lifecycle, ensuring GDPR/CCPA compliance and data integrity. The role requires 3–5+ years in a BSA role focused on Salesforce and MarTech, with strong communication skills and Agile