Senior SEO & Growth Strategist

Coursera; Seattle (WA); On-site; USD 139,000 - 174,000; Full time

Job summary

Coursera is seeking a Senior SEO Manager to lead organic growth across search engines, AI search experiences, and discovery platforms. You will own and evolve the SEO strategy for key areas of the platform, collaborating with Marketing, Product, Engineering, and Content to improve discoverability, engagement, and learner conversions.

You will balance strategic thinking with hands-on execution, scaling impact through content, technical improvements, and cross-functional collaboration across

Qualifications

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms.
• Experience leading technical SEO initiatives in partnership with engineering teams
• Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
• Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
• Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
• Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
• Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Skills

SEO Strategy

Technical SEO

Cross-functional Influence

Data-Driven Analysis

Tools

Google Search Console

Screaming Frog

Ahrefs

Semrush

Looker

Tableau

Google Analytics

Job description

Coursera is seeking a Senior SEO Manager to lead organic growth across search engines, AI search experiences, and discovery platforms. You will own and evolve the SEO strategy for key areas of the platform, collaborating with Marketing, Product, Engineering, and Content to improve discoverability, engagement, and learner conversions.

You will balance strategic thinking with hands-on execution, scaling impact through content, technical improvements, and cross-functional collaboration across