Senior SEM Strategist - Remote Strategy Lead

Gannett | USA TODAY NETWORK; United States; Remote; USD 70,000 - 85,000; Full time

Job summary

LOCALiQ is seeking a Senior Paid Search Strategist to define strategy and drive success for national, enterprise, and multi-location brands. You will act as an advisor, analyze campaigns, results, setup, and recommend modifications to hit benchmarks and client goals.

This role is an individual contributor focused on strategic client relationships and results. In this remote position, you will own strategic recommendations, support pre-sales, and collaborate with Sales, Brand Management, and Data

Qualifications

• 5+ years of SEM experience in an agency or in-house setting.
• Expert knowledge of shopping ads and paid search beyond search engines.
• Experience partnering with Sales, Brand Management, and Data Science teams.

Responsibilities

• Develop and execute SEM and paid search strategies aligned with client goals.
• Conduct in-depth keyword research to identify high-value terms.
• Oversee paid search campaigns including budget management, ad copywriting, bid optimization, and performance tracking.
• Monitor and analyze performance metrics using Google Analytics, Google Ads, and internal tools; provide regular reports to stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in search marketing.
• Collaborate with web development and UX teams to optimize landing pages for better conversion.
• Manage the search marketing budget to maximize ROI.
• Foster cross-functional collaboration with Sales, Post-Sales, Creative, Data Science, and Customer Experience.

Skills

SEM Expert

Keyword Research

Campaign Analytics

Budget Mgmt

Cross-functional

Client Advisory

Google Ads

Google Analytics

Data Studio

A/B Testing

Tools

Google Ads

Google Analytics

Data Studio

Job description

LOCALiQ is seeking a Senior Paid Search Strategist to define strategy and drive success for national, enterprise, and multi-location brands. You will act as an advisor, analyze campaigns, results, setup, and recommend modifications to hit benchmarks and client goals.

This role is an individual contributor focused on strategic client relationships and results. In this remote position, you will own strategic recommendations, support pre-sales, and collaborate with Sales, Brand Management, and Data