Senior Paid Search Strategist - Remote ROI-Driven

AgUpdate; McLean (VA); Remote; USD 70,000 - 85,000; Full time

Job summary

AgUpdate is seeking a Senior Paid Search Strategist to lead strategy for National, Enterprise, and Multi-Location clients. This individual contributor role offers visibility and influence, partnering with Client Success, Sales, Data Science and other teams.

You will develop and execute SEM/PPC strategies, analyze performance, optimize campaigns across Google Ads and Shopping, turn data into actionable insights, and lead strategic client conversations while supporting new business opportunities.

Qualifications

• 5+ years hands-on SEM/PPC experience
• Advanced knowledge of Google Ads and bidding
• Experience with Shopping campaigns and platforms like Amazon/Yelp
• Strong analytical and reporting skills
• Excellent client-facing communication
• Experience managing large-scale accounts

Responsibilities

• Develop and execute SEM/PPC strategies aligned with client goals and KPIs.
• Analyze campaign performance and identify opportunities to improve ROI, conversions, and overall account performance.
• Optimize campaigns across Google Ads and other paid advertising platforms, including budget, bidding, keywords, targeting, ad copy, and Shopping campaigns.
• Turn complex performance data into clear, actionable recommendations and compelling client stories.
• Lead strategic client conversations, including performance reviews and optimization recommendations.
• Partner with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and improve results.
• Support new business opportunities by contributing paid search expertise to proposals, RFPs, and pre-sales recommendations.
• Stay ahead of paid search trends, platform changes, automation, and emerging digital advertising strategies.

Skills

SEM/PPC

Google Ads

Analytics

Client-facing

Data-Driven insights

Large accounts

Tools

Looker Studio

Google Analytics

Excel

Job description

AgUpdate is seeking a Senior Paid Search Strategist to lead strategy for National, Enterprise, and Multi-Location clients. This individual contributor role offers visibility and influence, partnering with Client Success, Sales, Data Science and other teams.

You will develop and execute SEM/PPC strategies, analyze performance, optimize campaigns across Google Ads and Shopping, turn data into actionable insights, and lead strategic client conversations while supporting new business opportunities.