Senior SEM Lead: Paid Search Growth & Strategy

Unity; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance (comprehensive)

Employee stock ownership

Vacation and personal days

Office food and snacks

Employee Resource Groups

Training and development programs

Commuter subsidy

Retirement plan

Parental leave

Mental health support

EAP

Volunteering and donation matching

Job summary

Unity is seeking a sharp, data-driven SEM leader to own and scale paid search programs across B2B and B2C product lines. You will own SEM strategy, execution, and optimization for Google and Bing, defining KPIs and translating results into actionable insights for GTM Marketing and revenue teams.

Join a high-visibility role collaborating with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search, with a strong emphasis on cross-functional planning,

Qualifications

• 5-8 years of hands-on SEM experience
• 2+ years in both B2B and B2C environments
• Experience with Google Ads and Microsoft Advertising
• Familiarity with paid social and programmatic ecosystems
• Strong communication and data storytelling skills

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing
• Define and report on SEM KPIs and translate performance data for stakeholders
• Lead campaigns across multiple business units with diverse audiences
• Collaborate with cross-functional teams to align search with broader paid media
• Stay current on search trends and AI-driven shifts and apply insights

Skills

SEM strategy

Google Ads

Microsoft Advertising

Bidding strategies

Campaign architecture

Attribution modeling

Data analysis

Cross-functional collaboration

Budget management

Reporting

Tools

Semrush

SA360

Salesforce

Eloqua

Job description

Unity is seeking a sharp, data-driven SEM leader to own and scale paid search programs across B2B and B2C product lines. You will own SEM strategy, execution, and optimization for Google and Bing, defining KPIs and translating results into actionable insights for GTM Marketing and revenue teams.

Join a high-visibility role collaborating with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search, with a strong emphasis on cross-functional planning,