Senior SEM Analyst: Data‑Driven Paid Search & Strategy

Digitas North America; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Job summary

Digitas North America is seeking a Senior Analyst to lead tactical SEM components across paid search campaigns, collaborating with Google, Microsoft, and Yahoo to shape strategy and reporting.

You’ll build concise program readouts, optimize bids, manage budgets, and translate client goals into actionable SEM tactics while leveraging AI tools to ideate and refine campaigns.

This role emphasizes analytical rigor, teamwork, and clear communication to drive measurable outcomes for our clients.

Qualifications

• Four-year degree and 2–4 years of analytical or digital marketing experience, preferably in SEM.
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively.
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick.
• Strong client management and presentation skills.
• Expertise in managing numbers and proficiency in executing approved media buys.
• A firm pulse on the media marketplace and to provide insights into campaign results.
• A detail-oriented and organized approach to achieving objectives.
• Solid quantitative and research skills, and proven data interpretation capability.
• Strong communication skills – you’re clear and thorough, yet concise.
• A passion for our industry, building relationships and a desire to contribute to a team.
• Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Responsibilities

• Building and presenting concise program readouts of performance towards key business metrics.
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting.
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues.
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported.
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy.
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues

Skills

Analytical mindset

Team collaboration

Communication skills

Client management

Education

Four-year degree

Tools

Google AdWords

Bing Ads

Yahoo Gemini

DoubleClick

Job description

Digitas North America is seeking a Senior Analyst to lead tactical SEM components across paid search campaigns, collaborating with Google, Microsoft, and Yahoo to shape strategy and reporting.

You’ll build concise program readouts, optimize bids, manage budgets, and translate client goals into actionable SEM tactics while leveraging AI tools to ideate and refine campaigns.

This role emphasizes analytical rigor, teamwork, and clear communication to drive measurable outcomes for our clients.