Senior Performance Marketing Manager - SEM

Unity Technologies SF; Miami (FL); On-site; USD 98,000 - 148,000; Full time

Benefits offered by this job

Comprehensive health insurance

Life and disability insurance

Commuting subsidy

Employee stock ownership

Generous vacation and personal days

Parental leave

Mental health programs

Job summary

Unity Technologies SF is seeking a data‑driven SEM leader to own and scale paid search across B2B and B2C products. You will own strategy, bidding, ad copy, and landing page alignment while managing budgets and reporting to GTM Marketing.

Collaboration with content, product marketing, and demand gen is essential to maintain a cohesive, full‑funnel approach. The role requires 5–8 years of hands‑on SEM experience, deep expertise in Google Ads and Microsoft Advertising, and strong data storytelling

Qualifications

• 5–8 years hands-on SEM experience in B2B and B2C environments.
• Deep expertise in Google Ads and Microsoft Advertising.
• Strong reporting and data interpretation skills.

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing.
• Build and manage campaigns across multiple business units.
• Define and report SEM KPIs for stakeholders.
• Collaborate with performance marketing and content teams for cohesion.
• Stay current on search trends and AI-driven shifts.

Skills

SEM strategy

Google Ads

Microsoft Advertising

Attribution

Bidding strategies

Campaign architecture

Data reporting

Cross-functional collaboration

CRM platforms

Tools

Semrush

Profound

SA360

Job description

The opportunityUnity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.What you'll be doingOwn SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget managementBuild and manage campaigns across multiple business units with distinct audiences and goalsDefine and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholdersPartner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversationsWork with content, demand gen, and product marketing to ensure message consistency from search ad to landing pageStay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the teamWhat we're looking for5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environmentDeep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architectureComfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholdersFamiliarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mixStrong communicator who works well in cross-functional, fast-moving environmentsExperience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plusExperience with Semrush, Profound, SA360Base Salary Range: We determine the base salary for this role based on your primary work location:Zone A: $87,400 - $131,200 USD grossZone B: $98,800 - $148,200 USD grossZone C: $111,000 - $166,600 USD grossThis range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.BenefitsAt Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching programLife at UnityUnity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [e-mail].