Senior Performance Marketing Manager (SEM)

Unity; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance (comprehensive)

Employee stock ownership

Vacation and personal days

Office food and snacks

Employee Resource Groups

Training and development programs

Commuter subsidy

Retirement plan

Parental leave

Mental health support

EAP

Volunteering and donation matching

Job summary

Unity is seeking a sharp, data-driven SEM leader to own and scale paid search programs across B2B and B2C product lines. You will own SEM strategy, execution, and optimization for Google and Bing, defining KPIs and translating results into actionable insights for GTM Marketing and revenue teams.

Join a high-visibility role collaborating with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search, with a strong emphasis on cross-functional planning,

Qualifications

• 5-8 years of hands-on SEM experience
• 2+ years in both B2B and B2C environments
• Experience with Google Ads and Microsoft Advertising
• Familiarity with paid social and programmatic ecosystems
• Strong communication and data storytelling skills

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing
• Define and report on SEM KPIs and translate performance data for stakeholders
• Lead campaigns across multiple business units with diverse audiences
• Collaborate with cross-functional teams to align search with broader paid media
• Stay current on search trends and AI-driven shifts and apply insights

Skills

SEM strategy

Google Ads

Microsoft Advertising

Bidding strategies

Campaign architecture

Attribution modeling

Data analysis

Cross-functional collaboration

Budget management

Reporting

Tools

Semrush

SA360

Salesforce

Eloqua

Job description

• Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines
• This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search
• You’ll lead strategy and execution for paid search - and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach
• Own SEM strategy, execution, and optimization across Google and Bing - including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
• Partner closely with performance marketing teammates on integrated paid media strategy - contributing your search expertise to broader channel planning conversations
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

Benefits

• Comprehensive health, life and disability insurance
• Employee stock ownership
• Generous vacation and personal days
• Office food and free snacks, lots of health options!
• Employee Resource Groups
• Training and development programs
• Commute subsidy
• Competitive retirement/pension plans
• Paid leave for new parents
• Mental Health and Wellbeing programs and support
• Global Employee Assistance Program
• Volunteering and donation matching program

Experience with Semrush, Profound, SA360Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mixDeep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architectureStrong communicator who works well in cross-functional, fast-moving environmentsComfortable working with data - you can pull your own reporting, identify trends, and tell a clear story to stakeholdersExperience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus5-8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment