Senior SEM Lead – Hybrid, AI-Driven Paid Search

Verizon; New York (NY); Hybride; USD 92 000 - 159 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k)

Paid holidays

Parental leave

Tuition assistance

Résumé du poste

Verizon is seeking a Search Engine Marketing Senior Strategist for the Digital Marketing team in New York. The role emphasizes in-house SEM planning, investment, and partner management, with a focus on evolving SEM/SEO holistically and collaborating with external search partners.

You will work in a hybrid setting, balancing in-office and remote work, while driving marketing effectiveness and efficiency through data-driven SEM strategies and AI-enabled initiatives.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four+ years of relevant SEM experience.
• Experience with primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo!/Bing, Performance Max, PLAs, Shopping engines).
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports that enhance SEM performance.

Responsabilités

• Manage SEM functions for multiple units within Verizon.
• Develop campaigns, bid strategy, optimization and channel management.
• Make recommendations regarding changes to existing tech stacks.
• Oversee relationships with external search partners.
• Implement AI strategy to connect consumers to commerce outcomes.

Connaissances

SEM experience

Analytics

Reporting

Campaign management

Formation

Bachelor's degree

Outils

Google Ads

Search Ads 360

Skai

Yahoo/Bing

Performance Max

PLA/Shopping engines

Description du poste

Verizon is seeking a Search Engine Marketing Senior Strategist for the Digital Marketing team in New York. The role emphasizes in-house SEM planning, investment, and partner management, with a focus on evolving SEM/SEO holistically and collaborating with external search partners.

You will work in a hybrid setting, balancing in-office and remote work, while driving marketing effectiveness and efficiency through data-driven SEM strategies and AI-enabled initiatives.