Senior Strategist, Paid Search

Cellco Partnership; Basking Ridge (NJ); Hybride; USD 100 000 - 160 000; Plein temps

Résumé du poste

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to lead paid search planning, investment and partner management. You will work with the digital marketing center of excellence to drive effectiveness and efficiencies, and guide evolution of SEM as an in-house capability.

The role involves managing SEM for multiple units, optimizing campaigns, and partnering with external search partners. Hybrid work location with a mix of office and remote days.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant SEM experience.
• Experience with primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo!/Bing, Performance Max, PLAs).
• Experience in search analysis and reporting.

Responsabilités

• Manage SEM functions for multiple units within Verizon.
• Develop campaigns, bid strategies, optimization and channel management.
• Recommend changes to existing tech stacks and tools.
• Manage relationships with external search partners.
• Oversee execution of SEM campaigns.
• Leverage AI/LLM knowledge to connect consumers to commerce outcomes.

Connaissances

SEM strategy

Campaign management

Analytics

Cross-functional collaboration

Formation

Bachelor's degree or 4+ years experience

Outils

Google Ads

Search Ads 360

Skai

Yahoo/Bing

Performance Max

PLAs

Shopping engines

Description du poste

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to assist in paid search strategic planning, investment and partner management. You will partner closely with other leaders within the digital marketing center of excellence to drive Marketing effectiveness and efficiencies. You should bring a fresh perspective on how the SEM operation can evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will assist relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEM and SEO holistically.

Responsibilities include:

• Managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization and channel management.
• Making recommendations with respect to any changes to the existing tech stacks.
• Assisting relationships with all external search partners.
• Overseeing the execution associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.

• Even better if you have one or more of the following:
• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue driving strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to explore new methods of search strategy as consumer behavior adapts.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours 40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the