Senior SEM Manager - Data-Driven Campaign Leadership

PMG; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus

Professional development

Generous time off

Parental leave

Retirement benefits

Fertility support

Healthcare coverage

Pet insurance

Lifestyle spending

Commuter benefits

Volunteer hours

AI tools training

Job summary

PMG is seeking an SEM Manager to lead a high-performing paid search team in Chicago. You will oversee strategy, optimize campaigns, and deliver measurable results across Google and Microsoft Ads while coordinating with media, creative, and analytics teams.

You’ll mentor staff, manage budgets, and report on performance to clients and internal stakeholders. This role offers growth, collaboration, and the chance to drive PMG’s Alli platform adoption.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 5+ years of paid search experience with proven results.
• 2+ years of people management experience with coaching and development.

Responsibilities

• Oversee search performance, monitoring and evaluating results to identify optimization opportunities and implement improvements.
• Lead the implementation of paid search strategies and campaigns, ensuring alignment with client goals and maximizing impact.
• Produce detailed reports that track performance metrics, revenue, and other paid search initiatives, providing actionable insights.
• Analyze campaign data and translate it into meaningful business impacts and opportunities for clients.
• Manage client relationships, serving as a trusted advisor and ensuring strategies align with objectives.
• Plan and allocate budgets, overseeing monthly spend and ensuring resources are used efficiently to achieve goals.
• Align paid search strategies with other channels to create cohesive marketing plans.
• Drive adoption of PMG’s Alli platform to optimize campaigns cross-functionally.
• Stay ahead of SEM industry trends and integrate new practices into strategies.
• Lead a test-and-learn approach, continuously refining strategies to improve performance.
• Mentor and manage a team, coaching on best practices and fostering growth.

Skills

Paid search

Team leadership

Campaign optimization

Data analysis

Budgeting

Communication

Cross-functional collaboration

Customer focus

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Ads

SQL

Google Analytics

Excel

Job description

PMG is seeking an SEM Manager to lead a high-performing paid search team in Chicago. You will oversee strategy, optimize campaigns, and deliver measurable results across Google and Microsoft Ads while coordinating with media, creative, and analytics teams.

You’ll mentor staff, manage budgets, and report on performance to clients and internal stakeholders. This role offers growth, collaboration, and the chance to drive PMG’s Alli platform adoption.