Senior SEM Lead — Strategy, Mentorship & Growth

PMG; Dallas (TX); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG is seeking an SEM Senior Lead to drive tactical execution and optimization of paid search campaigns for flagship brands. You will align activities with client goals, mentor junior teammates, and champion performance-driven strategies using PMG’s Alli platform.

You will develop keyword opportunities, campaign structuring, targeting, and cross-channel recommendations to maximize revenue and ROI while collaborating across media strategy, creative, and analytics teams.

Qualifications

• 6+ years of experience in paid search.
• Advanced expertise in managing paid search platforms (Google Ads, Microsoft Ads, Bing Ads).
• Proficiency in campaign structuring, keyword expansion, audience targeting, and budget optimization.
• Expertise in performance analysis driving ROI.
• Strong ability to design and execute A/B testing frameworks.
• Analytical and problem-solving skills for optimization.
• Proficiency in Excel, Google Analytics, and SQL for data insights.

Responsibilities

• Lead tactical execution and optimization of search programs to align with client goals.
• Coach and mentor junior team members on account management across platforms.
• Develop creative and messaging strategies aligned with Google best practices.
• Define strategies for keyword opportunities, campaign structuring, targeting, and display networks.
• Monitor campaign performance and provide cross-channel recommendations to maximize ROI.

Skills

Paid search experience

Google Ads

Microsoft/Bing Ads

Campaign structuring

Keyword expansion

Audience targeting

Budget optimization

Performance analysis

A/B testing

SQL

Excel

Google Analytics

Communication

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

Google Analytics

SQL

Job description

PMG is seeking an SEM Senior Lead to drive tactical execution and optimization of paid search campaigns for flagship brands. You will align activities with client goals, mentor junior teammates, and champion performance-driven strategies using PMG’s Alli platform.

You will develop keyword opportunities, campaign structuring, targeting, and cross-channel recommendations to maximize revenue and ROI while collaborating across media strategy, creative, and analytics teams.