Senior SEM & Emerging Media Lead

CMI Media Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits package

Professional development opportunities

Work-life balance support

Job summary

A leading healthcare marketing agency in Parsippany-Troy Hills is seeking a Supervisor, SEM & Emerging Media to design high-impact omnichannel strategies. In this role, you will lead a talented team and work with analytics to improve performance on SEM, Programmatic, YouTube, and more. Ideal candidates should have over 4 years of experience, strong leadership skills, and web analytics proficiency. You will make a significant impact on healthcare marketing campaigns, striving for significant patient outcomes.

Qualifications

• 4+ years leading Paid Search or Programmatic campaigns.
• Proven leadership in mentoring and workflow management.
• Strong quantitative analysis and web analytics proficiency.
• Expert communication and presentation skills.
• Experience defining KPIs and building measurement plans.

Responsibilities

• Own strategy and performance for SEM, Programmatic, YouTube, and emerging channels.
• Lead client strategy and reporting discussions.
• Direct junior team workflow and QA deliverables.
• Partner with analytics and media teams to design measurement plans.
• Mentor and upskill the team on best practices.

Skills

Paid Search or Programmatic campaigns experience

Leadership and mentoring

Quantitative analysis

Web analytics proficiency

Expert communication skills

Data-driven decision-making

SEO knowledge

Tools

Google Ads

Bing

Google Analytics

Adobe/Omniture

Excel

The Trade Desk

Job description

A leading healthcare marketing agency in Parsippany-Troy Hills is seeking a Supervisor, SEM & Emerging Media to design high-impact omnichannel strategies. In this role, you will lead a talented team and work with analytics to improve performance on SEM, Programmatic, YouTube, and more. Ideal candidates should have over 4 years of experience, strong leadership skills, and web analytics proficiency. You will make a significant impact on healthcare marketing campaigns, striving for significant patient outcomes.