SEM, Supervisor

CMI Media Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits package

Professional development opportunities

Work-life balance support

Job summary

A leading healthcare marketing agency in Parsippany-Troy Hills is seeking a Supervisor, SEM & Emerging Media to design high-impact omnichannel strategies. In this role, you will lead a talented team and work with analytics to improve performance on SEM, Programmatic, YouTube, and more. Ideal candidates should have over 4 years of experience, strong leadership skills, and web analytics proficiency. You will make a significant impact on healthcare marketing campaigns, striving for significant patient outcomes.

Qualifications

• 4+ years leading Paid Search or Programmatic campaigns.
• Proven leadership in mentoring and workflow management.
• Strong quantitative analysis and web analytics proficiency.
• Expert communication and presentation skills.
• Experience defining KPIs and building measurement plans.

Responsibilities

• Own strategy and performance for SEM, Programmatic, YouTube, and emerging channels.
• Lead client strategy and reporting discussions.
• Direct junior team workflow and QA deliverables.
• Partner with analytics and media teams to design measurement plans.
• Mentor and upskill the team on best practices.

Skills

Paid Search or Programmatic campaigns experience

Leadership and mentoring

Quantitative analysis

Web analytics proficiency

Expert communication skills

Data-driven decision-making

SEO knowledge

Tools

Google Ads

Bing

Google Analytics

Adobe/Omniture

Excel

The Trade Desk

Job description

Overview

Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.

What You’ll Do

• Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
• Partner with analytics and media teams to design measurement plans and dashboards
• Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance to evolve processes, capabilities, and deliverables across SEM & Emerging Media

What You’ll Bring

• 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
• Proven leadership: mentoring, workflow management, quality control, and stakeholder management
• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
• Experience defining KPIs, building measurement plans, and making data-driven decisions
• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns – we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.