Senior Paid Search Lead: Drive Campaign Performance

Omnicom Media; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a Paid Search Supervisor with 4+ years of SEM experience to lead and coach a team of Sr Specialists, partnering with the Director/AD to meet client standards. The role bridges leadership and junior staff, driving performance and insights across healthcare-related accounts.

Responsibilities include campaign configuration, performance analysis, reporting, budget oversight, and staying current with industry trends. In-office presence is required.

Qualifications

• Bachelor’s degree preferred in a relevant area.
• Advanced Google and Bing Certifications held.
• 4+ years’ experience in SEM required.
• Healthcare/Pharma experience a plus.

Responsibilities

• Directly manages day-to-day hands-on operations of the search client business overseeing Sr Specialist and/or Specialists in their daily tasks to enhance training and development.
• Develops and manages the strategy for assigned campaigns and maps out test recommendations and multiple bidding structures based on KPIs optimizing campaign settings.
• Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies and budgets accordingly.
• Works with media and analytics team to integrate reporting insights and recommended course of action for SEM campaigns.
• Oversees accuracy of billing entries into Prisma and works with junior team on proper financial reporting.
• Supports senior team members with ad-hoc data pulls while appropriately utilizing junior team resources.
• Activation and development expert for campaign, ad copy, and keyword development.
• Stays up to date on industry trends and informs the team of anything new that is applicable to the current client roster.
• Actively participates in team meetings while supporting senior members with the appropriate data and insights when needed.
• Works with Director team on properly training junior members on best practices.
• Has the confidence, knowledge, and ability to actively makes changes to the Search accounts while being able to back up their decisions with the appropriate data.
• Regularly has a positive attitude towards workload and showcases that positive attitude to the junior members of the team
• Ability to link brand goals to campaign organization and execution while translating and communicating campaign success to clients
• Ready, willing, and able to step up and take the reins from the team's Associate Director as the need arises
• Consistently shows leadership and a willingness to take on new projects
• Understands where SEM lives within the user journey and how SEM & SEO work holistically

Skills

Communicates effectively

Analytics mindset

Leadership

Education

Bachelor’s degree in a relevant area

Advanced Google and Bing Certified

Tools

Google Ads

Microsoft Ads

Ads 360

Job description

Omnicom Media in New York is seeking a Paid Search Supervisor with 4+ years of SEM experience to lead and coach a team of Sr Specialists, partnering with the Director/AD to meet client standards. The role bridges leadership and junior staff, driving performance and insights across healthcare-related accounts.

Responsibilities include campaign configuration, performance analysis, reporting, budget oversight, and staying current with industry trends. In-office presence is required.