Healthcare SEM Analyst: Data-Driven Paid Search Pro

CMI Media Group; Pennsylvania; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Elevate Healthcare Marketing is seeking a data-driven SEM Analyst to manage and optimize paid search campaigns for healthcare clients. You’ll partner with cross-functional teams to drive ROI and ensure campaigns meet performance goals.

You will conduct keyword research, build campaign structures, write compelling ad copy, and analyze performance data to identify opportunities for growth. A strong analytics background and familiarity with Search Ads 360 are essential.

Qualifications

• 1–3 years of hands-on paid search experience.
• Strong analytical and problem-solving abilities.
• Proficiency in Excel with pivot tables and VLOOKUP.
• Familiarity with web analytics tools (Adobe Omniture, GA) and bid management (Search Ads 360).
• Bachelor’s degree or equivalent in marketing, business, or quantitative field.
• Desire to learn new technologies and work in a fast-growing healthcare media agency.
• Google/Microsoft certifications and experience with contextual/video/programmatic ads are a plus.
• Pharma vertical experience is a plus.

Responsibilities

• Own the management and optimization of client SEM campaigns.
• Develop keyword structures and compelling ad copy; analyze performance for ROI.
• Collaborate with SEM, account management, media services, and analytics teams.
• Design and execute A/B landing page and ad tests; implement insights.
• Build tracking URLs, manage budgets, and apply advanced bidding strategies.

Skills

Analytical skills

Problem solving

Learning agility

Education

Bachelor's degree or equivalent (marketing/business)

Tools

Google Search Ads 360

Adobe Omniture

Google Analytics

Excel (pivot tables, VLOOKUP)

Job description

Elevate Healthcare Marketing is seeking a data-driven SEM Analyst to manage and optimize paid search campaigns for healthcare clients. You’ll partner with cross-functional teams to drive ROI and ensure campaigns meet performance goals.

You will conduct keyword research, build campaign structures, write compelling ad copy, and analyze performance data to identify opportunities for growth. A strong analytics background and familiarity with Search Ads 360 are essential.