Associate Analyst, SEM

CMI Media Group; Cherry Hill Township (NJ); On-site; USD 35,000 - 65,000; Full time

Job summary

Brilliant Minds is seeking an Associate Analyst, SEM to manage day-to-day client accounts, execute campaigns, and optimize performance across search and programmatic channels. You will work with media, analytics, and cross-functional teams to ensure campaigns align with strategy and deliver ROI.

The role involves keyword research, competitive analysis, and collaboration on bidding strategies using major platforms.

Qualifications

• Experience managing paid search campaigns and optimizing performance.
• Ability to conduct keyword research and competitive analysis to inform strategy.
• Familiarity with ad tech platforms and bid management tools.
• Strong analytical and data-driven mindset with attention to detail.

Responsibilities

• Plan, build, and optimize paid search and programmatic campaigns.
• Analyze performance, identify growth opportunities, and adjust bids and budgets.
• Collaborate with cross-functional teams to implement testing and reporting.
• Create reports with actionable insights for client teams.

Skills

Keyword research

Campaign management

Data analysis

Cross-functional collaboration

Excel (pivot tables)

Tools

Google Analytics

Adobe Analytics/Omniture

WebTrends

SA360/DoubleClick

The Trade Desk

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Associate Analyst, SEM - Cherry Hill, NJ - Chesterbrook, Pennsylvania - New York, NY - Philadelphia, PA

The Associate Analyst, SEM is responsible for the day-to-day management of assigned client accounts, including campaign creation, optimizations, reporting, and quality assurance (QA). Working alongside media, analytics, and cross-functional account teams, this role ensures campaigns are fully integrated and aligned with overall strategy. The Associate Analyst will also assist senior search team members with keyword research, competitive analysis, and strategic campaign planning.

Key Responsibilities

Campaign Setup & Execution

• Outline account architecture including keyword match types, ad groups, keywords, landing page URLs, ad extensions, and tailored ad copy that aligns with search queries.
• Build bulksheets, create tracking URLs, and seamlessly launch search and programmatic campaigns.
• Create, format, and update Med/Legal submission documents for assigned accounts.

Optimization & Performance Management

• Run diagnostic reports across paid search, video, contextual, and programmatic accounts to identify red flags or growth opportunities that improve reach, delivery, and ROI.
• Regularly pull and review Search Query Reports (SQRs) to mine for high-performing keywords and expand negative keyword lists.
• Partner with cross-functional teams to execute A/B testing for landing pages and creative copy. Assist in creating bidding strategies and configuring bid management rules.
• Build expertise in leading ad tech platforms such as Google Search Ads 360 (SA360/DoubleClick) and Demand-Side Platforms (DSPs) like The Trade Desk to manage and optimize live campaigns.
• Maintain spend allocation and pace campaign budgets according to set client targets. Tenaciously troubleshoot and escal... technical issues as needed.
• Partner with the Analytics team to produce comprehensive performance reports and actionable insights.
• Coordinate regularly with platform vendors and representatives on joint optimization recommendations.

Research & Industry Insights

• Conduct competitive research to inform strategy across client campaigns.
• Stay current with emerging tools, ad formats, industry trends, and SEM best practices through continuous research, industry events, and conferences.

What We're Looking For

Exceptional detail orientation with strong multitasking and organizational capabilities.

Outstanding analytical and problem-solving skills with a data-driven mindset.

Clear written and verbal communication skills.

PC proficiency and solid working knowledge of MS Office, particularly Microsoft Excel (familiarity with pivot tables and VLOOKUPs).

Knowledge of web analytics platforms (e.g., Google Analytics, Adobe/Omniture, WebTrends) and bid management tools (e.g., Google Search Ads 360, The Trade Desk) is a plus.

Prior background or experience in the Healthcare / Pharmaceutical industry is a plus.

The base salary for this position at the time of this posting may range from $35,000-$65,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.