Senior Analyst, SEM

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group is seeking a Senior Analyst, SEM to drive digital visibility and ROI through strategic paid search campaigns. You will manage campaigns across Google Ads, Bing Ads, and other platforms, conduct keyword research, and analyze performance to deliver actionable insights.

With 4+ years of SEM experience, you will partner with cross-functional teams, optimize budgets, and test new approaches to stay ahead of industry trends in a fast-paced healthcare marketing environment.

Qualifications

• 4+ years of proven experience in managing and optimizing SEM campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.

Responsibilities

• Develop, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct keyword research and competitor analysis to identify opportunities and improve performance.
• Leverage analytics tools to analyze performance, uncover trends, and provide data-driven recommendations.
• Collaborate with cross-functional teams to develop SEM strategies aligned with business objectives.
• Manage SEM budgets to maximize ROI and stay within targets.
• Design and execute A/B tests and optimization techniques to improve ad performance and UX.

Skills

SEM campaigns

Google Ads

Bing Ads

Adobe Analytics

Google Analytics

Search Ads 360

Data analysis

Budget management

A/B testing

Cross-functional collaboration

Tools

Google Ads

Bing Ads

Search Ads 360

Job description

Senior Analyst, SEM

About CMI Media Group:

At CMI Media Group, innovation isn't just a buzzword – it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to empower leading organizations dedicated to improving our society's health. Through creating experiences that inform, educate, and stimulate behaviors that enhance the quality of life, we achieve our business goals and make a real impact. We are a global, full-service media agency devoted exclusively to strategic healthcare marketing, committed to elevating engagement strategies and driving transformative media experiences for healthcare brands.

About the Role:

Are you a results-driven SEM professional eager to drive digital success in a fast-paced environment? CMI Media Group is seeking an experienced Senior Analyst, SEM to play a key role in optimizing our digital marketing efforts and accelerating business growth through strategic SEM campaigns. If you have a proven track record of managing and implementing paid search campaigns, analyzing performance data, and providing actionable insights, we invite you to join our journey towards digital excellence!

You will be responsible for enhancing our online visibility and maximizing ROI, making a tangible difference in the healthcare landscape.

Key Responsibilities:

• Campaign Management:Develop, implement, and rigorously optimize paid search campaigns across diverse platforms, including Google Ads and Bing Ads.
• Strategic Research:Conduct thorough keyword research and competitor analysis to identify new opportunities and continuously improve campaign performance.
• Data Analysis:Leverage various analytics tools to analyze performance data, uncover critical trends and insights, and provide regular reports with data-driven recommendations.
• Strategy Development:Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with our overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices.
• Budget Management:Effectively manage SEM budgets to ensure maximum return on investment and adherence to financial targets.
• Testing & Optimization:Design and execute A/B tests, implement robust optimization strategies to enhance ad performance and user experience, and continuously explore innovative techniques.

What You'll Bring:

• Experience:4+ years of proven experience in managing and optimizing SEM campaigns.
• Platform Expertise:In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Analytical Skills:Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• SEM Knowledge:Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
• Communication & Collaboration:Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
• Passion:A genuine passion for working in a fast-growing healthcare media agency and contributing to meaningful health outcomes.

Bonus Points If You Have:

• Google and/or Microsoft certifications.
• Experience with contextual, video, and/or programmatic advertising.
• Prior experience within the pharmaceutical vertical.

Why Join CMI Media Group?

Be part of a global leader exclusively dedicated to strategic healthcare marketing. You'll contribute to elevating engagement strategies and driving transformative media experiences for healthcare brands that truly matter. We offer a challenging yet rewarding opportunity for results-driven professionals to achieve digital excellence and improve quality of life.

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.

• We offer a competitive benefits package, please visit WPP Benefits for more details.