Senior Analyst, SEM

CMI Media Group; Northern (KY); Hybrid; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group is seeking a Senior Analyst, SEM to drive paid search strategy across brands and markets. You will manage campaigns, conduct keyword research, and deliver data-driven insights to improve ROI and scale performance.

In this fast-paced role, you will collaborate with marketing and analytics teams, monitor budget adherence, and test new optimization techniques to stay ahead of industry trends in healthcare marketing.

Qualifications

• 4+ years of proven SEM campaign management experience.
• Strong proficiency with Google Ads and Bing Ads platforms.
• Experience with analytics tools (Omniture, Google Analytics) and bid mgmt (Search Ads 360).

Responsibilities

• Develop, implement, and optimize paid search campaigns across platforms.
• Conduct keyword research and competitor analysis to uncover opportunities.
• Analyze performance data and report data-driven insights.
• Collaborate with cross-functional teams to align SEM strategy with business goals.
• Manage SEM budgets to maximize ROI and meet targets.
• Design and execute A/B tests and optimization experiments.

Skills

Campaign management

Keyword research

Data analysis

Strategy development

Budget management

A/B testing

Google Ads

Bing Ads

Google Analytics

Search Ads 360

Omniture

Communication

Team collaboration

Healthcare marketing

Tools

Google Ads Platform

Bing Ads Platform

Adobe Omniture

Google Analytics

Search Ads 360

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Senior Analyst, SEM - Cherry Hill, NJ - Chesterbrook, Pennsylvania - New York, NY - Parsippany, NJ - Philadelphia, PA

About CMI Media Group:

At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to empower leading organizations dedicated to improving our society's health. Through creating experiences that inform, educate, and stimulate behaviors that enhance the quality of life, we achieve our business goals and make a real impact. We are a global, full-service media agency devoted exclusively to strategic healthcare marketing, committed to elevating engagement strategies and driving transformative media experiences for healthcare brands.

About the Role:

Are you a results-driven SEM professional eager to drive digital success in a fast-paced environment? CMI Media Group is seeking an experiencedSenior Analyst, SEMto play a key role in optimizing our digital marketing efforts and accelerating business growth through strategic SEM campaigns. If you have a proven track record of managing and implementing paid search campaigns, analyzing performance data, and providing actionable insights, we invite you to join our journey towards digital excellence!

You will be responsible for enhancing our online visibility and maximizing ROI, making a tangible difference in the healthcare landscape.

Key Responsibilities:

• Campaign Management:Develop, implement, and rigorously optimize paid search campaigns across diverse platforms, including Google Ads and Bing Ads.
• Strategic Research:Conduct thorough keyword research and competitor analysis to identify new opportunities and continuously improve campaign performance.
• Data Analysis:Leverage various analytics tools to analyze performance data, uncover critical trends and insights, and provide regular reports with data-driven recommendations.
• Strategy Development:Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with our overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices.
• Budget Management:Effectively manage SEM budgets to ensure maximum return on investment and adherence to financial targets.
• Testing & Optimization:Design and execute A/B tests, implement robust optimization strategies to enhance ad performance and user experience, and continuously explore innovative techniques.

What You'll Bring:

• Experience:4+ years of proven experience in managing and optimizing SEM campaigns.
• Platform Expertise:In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Analytical Skills:Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• SEM Knowledge:Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
• Communication & Collaboration:Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
• Passion:A genuine passion for working in a fast-growing healthcare media agency and contributing to meaningful health outcomes.

Bonus Points If You Have:

• Google and/or Microsoft certifications.
• Experience with contextual, video, and/or programmatic advertising.
• Prior experience within the pharmaceutical vertical.

Why Join CMI Media Group?

Be part of a global leader exclusively dedicated to strategic healthcare marketing. You'll contribute to elevating engagement strategies and driving transformative media experiences for healthcare brands that truly matter. We offer a challenging yet rewarding opportunity for results-driven professionals to achieve digital excellence and improve quality of life.

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.