Search Strategist

Good Apple; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Good Apple seeks a Paid Search Strategist who has 1-3 years of hands-on experience with PPC/SEM, primarily on Google Ads and Microsoft Ads. The ideal candidate will be responsible for leading Search research, strategy, planning, and execution, with a keen ability to manage budgets effectively.

The role demands strong analytical skills and proficiency in Google Ads and Google Analytics, with an emphasis on delivering measurable business impact while fostering client relationships.

Qualifications

• 1-3 years of hands-on PPC/SEM experience, especially with Google Ads and Microsoft Ads.
• Ability to create and implement a comprehensive paid search plan.
• Strong analytical skills, able to manage budgets effectively.

Responsibilities

• Lead research, strategy, planning, and execution for Search campaigns.
• Build budget and performance projections independently.
• Develop client-specific Search roadmaps and testing plans.

Skills

PPC/SEM experience

Proficient in Google Ads

Analytical skills

Client-facing experience

Problem-solver

Tools

Google Ads

Google Analytics

Search Ads 360

Job description

About The Role

A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands‑on paid Search experience, this role is self‑sufficient, strategic, and execution‑focused—capable of running campaigns end‑to‑end with minimal support while delivering measurable business impact.

Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities. The Search Strategist role will report directly to the Search Supervisor on a given client team and requires earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines.

Key Responsibilities

• Lead Search research, strategy, planning, and execution for assigned clients
  • Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency
  • Perform in‑depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence
• Build accurate budget and performance projections independently
  • Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals
  • Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets
• Ability to develop client‑specific Search roadmaps and testing plans
  • Leverage AI tools as well as critical thinking to monitor campaign performance and generate meaningful insights
  • Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency
• Proven track record of relationship building
  • Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics
  • Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns
  • Document and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency
  • Effective time management skills related to communication with in‑person and remote client and co‑workers; prioritizing time‑sensitive tasks and managing day‑to‑day workload

Key Requirements

• 1–3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads
• Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion‑based bidding, remarketing and YouTube
• Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms
• Agency or client‑facing experience preferred
• Experience with working on highly analytical client accounts—pharmaceutical brands or other highly‑regulated vertical experience a plus
• Proactive problem‑solver and communicator
• Ability to work both independently and collaboratively