Senior Segment Marketing Lead - Human Genomics (Hybrid)

Pacific Biosciences; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Healthcare benefits

Job summary

Pacific Biosciences is seeking a Staff Specialist, Segment Marketing for Human Genomics to lead marketing activities for genetic testing laboratories, academic medical centers, and large-scale genomic programs. You will work with Sales, Product Management, Applications, and R&D to develop targeted messaging and sales tools, supporting commercial opportunities.

This senior individual contributor role requires scientific expertise, commercial judgment, and a hands-on marketing approach.

Qualifications

• Bachelor's degree in genetics, genomics, molecular biology, or related field.
• 8+ years in genomics, genetic testing, life sciences marketing, technical sales, or related role.
• Strong understanding of whole-genome sequencing, genomic variant detection, and sequencing workflows.
• Demonstrated ability to develop compelling scientific and commercial communications, including presentations, technical content, or sales enablement materials.
• Experience engaging customers and translating technical capabilities into compelling value propositions.
• Familiarity with the competitive landscape for genomic sequencing, including technologies, laboratory workflows, and sequencing economics.
• Willingness to travel up to 25% for customer meetings, conferences, and commercial activities.

Responsibilities

• Segment strategy and positioning: Develop targeted marketing strategies for human genomics customers. Define customer needs, value propositions, competitive positioning, and commercial priorities.
• Scientific messaging and sales enablement: Translate scientific evidence and technical capabilities into compelling customer value propositions. Develop presentations, application briefs, competitive comparisons, and other sales tools. Train commercial teams as needed.
• Conference strategy and execution: Lead marketing activities at key conferences, including ASHG, ACMG, and AMP. Coordinate customer engagement, scientific content, and events that support commercial priorities.
• Strategic account engagement: Partner with Sales to understand customer workflows, buying criteria, and barriers to adoption. Develop account-specific messaging and engagement strategies that advance commercial opportunities.
• Scientific relationships and customer evidence: Build relationships with influential researchers and laboratory leaders. Support customer evaluations and collaborations, translating results into scientific evidence, case studies, and marketing materials.
• Market intelligence and marketing execution: Monitor customer needs, market trends, and competing technologies. Work across teams to execute targeted marketing initiatives and prioritize activities that contribute to commercial success.

Skills

Genomics marketing

Strategic communication

Customer engagement

Project management

Analytical skills

Travel up to 25%

Education

Bachelor's degree in genetics/genomics

Job description

Pacific Biosciences is seeking a Staff Specialist, Segment Marketing for Human Genomics to lead marketing activities for genetic testing laboratories, academic medical centers, and large-scale genomic programs. You will work with Sales, Product Management, Applications, and R&D to develop targeted messaging and sales tools, supporting commercial opportunities.

This senior individual contributor role requires scientific expertise, commercial judgment, and a hands-on marketing approach.