Senior Search Specialist – Search, Discovery, Performance

Jobtailor; Illinois; On-site; USD 65,000 - 95,000; Full time

Job summary

Jobtailor in the United States (Illinois) seeks a results-driven paid search specialist to execute, manage, and optimize SEM campaigns across retail, pharmacy, and clinic lines. You will leverage data sources and analytics to drive incremental growth and partner with SEO, Marketing, Analytics, and Media teams on integrated strategies.

You will translate findings into data-driven recommendations, present insights to stakeholders, and contribute to the evolution of the Search Center of Excellence.

Qualifications

• 2+ years of paid search experience
• Knowledge of search automation and Smart Bidding (tCPA/tROAS) in Google Ads
• Strong analytical skills and data-driven mindset
• Proficiency in Microsoft Excel
• Ability to translate data into PowerPoint presentations and recommendations
• Clear communication and collaboration across teams
• Ability to work onsite 1–2 days per week
• High School Diploma, GED, or equivalent

Responsibilities

• Execute and optimize paid search campaigns across channels
• Analyze campaign performance, identify trends, and develop data-driven recommendations
• Collaborate with SEO, Marketing, Analytics, and Media teams on integrated strategies
• Communicate performance insights and test results to stakeholders
• Contribute to the evolution of the Search Center of Excellence

Skills

Paid Search

Search Automation

Smart Bidding

Analytical Skills

Communication

Organizational Skills

Cross-functional Collaboration

Onsite 1–2 days/week

Education

High School Diploma, GED, or equivalent

Tools

Google Ads Management

Microsoft Excel

PowerPoint

Analytical Tools

Job description

• Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives


• Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations across retail, pharmacy, and clinic business lines


• Leverage data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth


• Partner with SEO, Marketing, Analytics, and Media teams on integrated search strategies


• Communicate performance insights, optimization recommendations, and test results to stakeholders


• Contribute to the evolution of the Search Center of Excellence

Requirements

• 2+ years of paid search experience supporting results-driven SEM programs


• Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads


• Strong analytical skills


• Proficiency in Microsoft Excel


• Ability to translate data into effective PowerPoint presentations and recommendations


• Demonstrated communication, organization, and collaboration skills


• Ability to work effectively in cross-functional environments


• Ability and willingness to work onsite 1 to 2 days per week


• High School Diploma, GED, or equivalent

Core Competencies

Demonstrates expertise in managing and optimizing paid search campaigns, utilizing data analysis to drive performance improvements and strategic recommendations. Proficient in collaborating with cross-functional teams to enhance integrated search strategies across various business lines.

Highest-signal resume keywords

• Paid Search Experience


• Search Automation Knowledge


• Smart Bidding Strategies


• Analytical Skills


• Microsoft Excel Proficiency

Hard Skills

• Paid Search Campaign Management


• SEM Program Support


• Data Analysis


• Performance Evaluation


• Testing Strategies


• Audience Targeting


• TCPA Optimization


• TROAS Optimization


• Google Ads Management

Soft Skills

• Communication Skills


• Organizational Skills


• Collaboration Skills

Industry Keywords

• Privacy Regulations


• Retail


• Pharmacy


• Clinic Business Lines

Tools & Technologies

• Microsoft Excel


• PowerPoint


• Analytical Tools