Paid Search Associate

Jobtailor; Illinois; On-site; USD 52,000 - 70,000; Full time

Job summary

Jobtailor is seeking a Paid Search Specialist to manage Google ad campaigns across multiple product lines and business units, focusing on optimizing ROI through data-driven planning and execution.

You will analyze campaign performance, manage email campaigns, monitor lists, and prepare reports, leveraging Google AdWords and Google Analytics to inform digital marketing tactics. The role requires on-site work in Illinois and a Bachelor’s degree in marketing or related field.

Qualifications

• Bachelor’s degree in marketing, advertising or a related field.
• 1+ years of experience directly managing paid search programs or in-depth data analysis.
• Proficient in Microsoft Office, Google AdWords and Google Analytics.
• Excellent communication, analytical and project management skills.
• Must complete a pre-employment hair follicle drug screening.
• Ability to work on-site.

Responsibilities

• Manage Google ad campaigns related to search across multiple product lines and business units.
• Analyze campaign performance to optimize planning and execute digital strategies that maximize ROI.
• Evaluate, approve and execute email campaigns.
• Monitor email campaign performance and manage lists.
• Prepare clear, informative reports for paid search activities.
• Develop an in-depth understanding of marketing tactics within Google's ad programs.

Skills

Data Analysis

Google Ad Campaign Management

Email Campaign Management

Digital Strategy Execution

Campaign Performance Analysis

Education

Bachelor’s degree in marketing/advertising or related field

Tools

Google Analytics

Google AdWords

Microsoft Office

Job description

• Manage Google ad campaigns related to search across multiple product lines and business units
• Analyze campaign performance to optimize planning and execute digital strategies that maximize ROI
• Evaluate, approve and execute email campaigns
• Monitor email campaign performance and manage lists
• Prepare clear, informative reports for paid search activities
• Develop an in-depth understanding of marketing tactics within Google's ad programs

Requirements

• Bachelor’s degree in marketing, advertising or a related field
• 1+ years of experience directly managing paid search programs or in-depth data analysis
• Proficient in Microsoft Office, Google AdWords and Google Analytics
• Excellent communication, analytical and project management skills
• Must complete a pre-employment hair follicle drug screening
• Ability to work on-site

Core Competencies

Demonstrates expertise in managing Google Ad campaigns and optimizing digital marketing strategies to maximize ROI. Proficient in data analysis and reporting to enhance campaign performance across various product lines.

Highest-signal resume keywords

• Google Ad Campaign Management
• Data Analysis
• Microsoft Office Proficiency
• Google AdWords
• Google Analytics

Hard Skills

• Campaign Performance Analysis
• Email Campaign Management
• Digital Strategy Execution
• Report Preparation
• Marketing Tactics Understanding

Soft Skills

• Excellent Communication
• Analytical Skills
• Project Management Skills

Industry Keywords

• Paid Search Programs
• Marketing
• Advertising