Paid Search Specialist

Jobtailor; Chicago (IL); On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Chicago, IL is seeking an experienced SEM Specialist to plan and execute digital marketing initiatives across Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4. You will drive performance through optimization and A/B testing, and provide reporting with GA4 and LookerStudio.

You will lead communications between Good Sam lines of business and the digital marketing team, focus on large projects, and mentor coordinators to build strong team capabilities.

Qualifications

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
• Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4.
• Ability to pull, analyze and derive insights from channel reports.
• Strong communication and project-management skills.
• Ability to lead multiple projects and teach/train others.
• No educational credential explicitly required.

Responsibilities

• Plan and execute digital marketing initiatives across Google Ads, Microsoft Ads, SA360, Campaign Manager, and other platforms.
• Drive campaign performance through optimizations and A/B testing strategies.
• Provide performance reporting and insights using GA4, LookerStudio, SA360, and other tools.
• Lead communication between Good Sam lines of business and the digital marketing team.
• Focus on large projects and activate coordinators to execute and complete projects.
• Support coordinator development and work with peers to increase skill sets.

Skills

Advanced Google Ads

A/B Testing

Data Analysis

Tools

GA4

SA360

Campaign Manager

LookerStudio

Job description

• Plan and execute digital marketing initiatives across Google Ads, Microsoft Ads, SA360, Campaign Manager, and other platforms
• Drive campaign performance through optimizations and A/B testing strategies
• Provide performance reporting and insights using GA4, LookerStudio, SA360, and other tools
• Lead communication between Good Sam lines of business and the digital marketing team
• Focus on large projects and activate coordinators to execute and complete projects
• Support coordinator development
• Work with peers to increase skill sets
• Seek information to improve current processes and overall efficiency
• Deliver feedback to peers and leaders to grow the One Team culture
• Identify internal passions and focus to align with channel manager roles
• Consistently produce exceptional results in a defined focus area
• Adapt to new situations and challenges
• Teach and train others and provide succession-planning back-fill

Requirements

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience
• Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4
• Base understanding of channel tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Self-motivated team player with professional, detail-oriented qualities and excellent oral and written communication skills
• Comfortable working under pressure with tight deadlines
• Strong customer service skills with a commitment to superior quality
• Outstanding creative presentation skills
• Capacity to lead and manage more than one project simultaneously
• Proven ability to lead by example with positive attitude
• Advanced skills learned from channel managers within current vertical; 24 months minimum
• Ability to lead campaign builds in Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4
• Ability to source and provide materials from multiple sources to organize and execute desired strategy
• Proven ability to identify trends to optimize and improve campaign performance
• Ability to teach and train others and provide back-fill for the position
• No educational credential explicitly required

Core Competencies

Demonstrates advanced expertise in digital marketing strategies, particularly in Google Ads, Microsoft Ads, SA360, and GA4, while effectively leading projects and optimizing campaign performance. Exhibits strong communication and leadership skills to foster team collaboration and drive exceptional results.

Highest-signal resume keywords

• Google Ads Management
• Microsoft Ads Management
• SA360 Expertise
• Campaign Performance Optimization
• GA4 Reporting

Hard Skills

• Digital Marketing
• SEM Strategy
• A/B Testing
• Channel Tagging
• Data Analysis
• Performance Reporting
• Project Management
• Trend Identification
• Campaign Building
• Creative Presentation

Soft Skills

• Detail-Oriented
• Self-Motivated
• Team Player
• Excellent Communication
• Customer Service

Industry Keywords

• Digital Marketing Initiatives
• Performance Insights
• Project Coordination
• Process Improvement
• Team Development

Tools & Technologies

• Google Ads
• Microsoft Ads
• SA360
• Campaign Manager
• GA4
• LookerStudio