Search Buying Specialist

Jobtailor; Illinois; On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a results-driven Paid Search Specialist to manage campaigns across Google Ads and Performance Max, focusing on efficiency and ROAS.

You will craft keyword strategies, ad copy frameworks, and bidding structures while collaborating with social and sales teams. The role requires 3–5 years of hands-on experience, Google Ads certification, and a track record of delivering data-driven recommendations to clients.

Qualifications

• 3–5 years paid search experience; social experience a plus.
• Proven track record managing search campaigns with meaningful budget responsibility.
• Experience working in an agency, ad tech, or media solutions environment preferred.
• Google Ads Certification required.

Responsibilities

• Develop and manage paid search campaigns across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures aligned with client KPIs.
• Optimize campaigns for efficiency and performance, improving Quality Scores, CTR, CPA, and ROAS.
• Contribute to paid social campaigns across Meta, TikTok, Snapchat, and other platforms.
• Collaborate with the Social Solutions team on integrated search and social strategies.
• Partner with social and sales teams to position search and integrated media solutions.
• Participate in internal and client meetings.
• Develop and present reporting insights and decks covering strategy, performance results, and recommendations.
• Track and analyze performance metrics using Google Ads and internal reporting tools.
• Deliver regular performance reports with actionable optimization recommendations.
• Identify trends and translate data into strategic decisions.
• Collaborate with internal teams to align search strategies with cross-channel initiatives.
• Stay current on search platform updates, algorithm changes, and industry trends.
• Proactively apply new features to client campaigns.
• Perform all other duties as assigned.

Skills

Google Ads Proficiency

Paid Search Campaign Management

Performance Metrics Analysis

Google Analytics

Looker Studio

Data Analysis

Client Presentations

Cross-functional Collaboration

Bidding Strategies

Certification: Google Ads

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics

Looker Studio

Google Suite

Job description

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max
• Build keyword strategies, ad copy frameworks, and bidding structures aligned with client KPIs
• Optimize campaigns for efficiency and performance, improving Quality Scores, CTR, CPA, and ROAS
• Contribute to paid social campaigns across Meta, TikTok, Snapchat, and other platforms
• Collaborate with the Social Solutions team on integrated search and social strategies
• Partner with social and sales teams to position search and integrated media solutions
• Participate in internal and client meetings
• Develop and present reporting insights and decks covering strategy, performance results, and recommendations
• Track and analyze performance metrics using Google Ads and internal reporting tools
• Deliver regular performance reports with actionable optimization recommendations
• Identify trends and translate data into strategic decisions
• Collaborate with internal teams to align search strategies with cross-channel initiatives
• Stay current on search platform updates, algorithm changes, and industry trends
• Proactively apply new features to client campaigns
• Perform all other duties as assigned

Requirements

• 3–5 years of hands‑on paid search experience; social experience a plus
• Proven track record managing search campaigns with meaningful budget responsibility
• Experience working in an agency, ad tech, or media solutions environment preferred
• Proficiency in Google Ads and the Google Suite
• Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads)
• Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share
• Experience with Google Analytics, Looker Studio, or similar reporting tools
• Ability to analyze performance data, identify trends, and make strategic recommendations
• Strong attention to detail with a bias toward optimization and testing
• Confident presenting to clients and internal stakeholders
• Ability to translate technical performance data into clear, compelling narratives
• Experience building polished decks and campaign reports
• Ability to manage multiple campaigns and projects simultaneously in a fast‑paced environment
• Strong organizational skills and ability to prioritize effectively
• Google Ads certification required

Core Competencies

Demonstrates expertise in developing and managing paid search campaigns across Google Ads and Performance Max, with a strong focus on optimizing performance metrics such as Quality Score, CTR, CPA, and ROAS. Proficient in analyzing data to inform strategic decisions and presenting insights to clients and stakeholders.

Highest-signal resume keywords

• Google Ads Proficiency
• Paid Search Campaign Management
• Performance Metrics Analysis
• Google Ads Certification
• Paid Social Platform Familiarity

Hard Skills

• Paid Search Campaigns
• Keyword Strategy Development
• Ad Copy Frameworks
• Bidding Structures
• Performance Optimization
• Quality Score Management
• CTR Improvement
• CPA Reduction
• ROAS Enhancement
• Data Analysis

Soft Skills

• Attention to Detail
• Client Presentation Skills
• Organizational Skills
• Project Management
• Strategic Recommendation Development

Certifications & Qualifications

• Google Ads Certification

Industry Keywords

• Paid Search
• Ad Tech
• Media Solutions
• Search KPIs
• Integrated Media Solutions

Tools & Technologies

• Google Ads
• Google Suite
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Google Analytics
• Looker Studio