Paid Search, YouTube Specialist

Jobtailor; Fargo (ND); On-site; USD 52,000 - 75,000; Full time

Job summary

Jobtailor in Fargo, ND is seeking a hands-on Paid Media Specialist to lead day-to-day execution and optimization of paid search campaigns across Google Ads and YouTube. You will build, test, and launch campaigns, audiences, and targeting initiatives while maintaining strong QA practices.

Requirements include 1–3 years of paid social or digital marketing experience and solid Meta Ads knowledge. You will forecast budgets, monitor KPIs, analyze performance, and collaborate with internal teams to

Qualifications

• 1–3 years hands-on paid social or digital marketing experience.
• Strong working knowledge of Meta Ads.
• Experience with campaign setup, optimization, budget management, reporting and analysis.
• Strong analytical skills with ability to translate data into insights.
• Excellent attention to detail and organization.

Responsibilities

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other platforms.
• Support YouTube campaign execution, including builds, targeting, creative trafficking, testing, and optimization.
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives.
• Monitor campaign performance, pacing, budgets, and KPIs and identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and structure.
• Analyze performance trends and provide actionable insights to improve efficiency and growth.
• Partner with the Director of Paid Media to execute testing plans and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other standards.
• Collaborate with internal creative, merchandising, analytics, and marketing teams to support campaign needs.
• Develop working knowledge of paid social campaigns for cross-channel support.
• Stay current on paid search, YouTube, platform updates, and industry developments.

Skills

Google Ads Management

Meta Ads Knowledge

Campaign Optimization

Performance Analysis

Budget Management

Campaign Reporting

E-commerce Marketing

Direct-to-Consumer Marketing

Tools

Google Ads

YouTube Campaigns

Job description

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms
• Support YouTube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure
• Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth
• Partner with the Director of Paid Media to execute structured testing plans and evaluate results
• Assist with forecasting, monthly budget management, and performance reporting
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards
• Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities
• Develop working knowledge of paid social campaigns and processes to provide cross-channel support as needed
• Stay current on paid search, YouTube, platform, measurement, and industry developments and identify relevant opportunities for the business

Requirements

• 1-3 years of hands-on paid social or digital marketing experience
• Strong working knowledge of Meta Ads
• Experience with campaign setup, optimization, budget management, reporting, and performance analysis
• Strong analytical skills with the ability to translate campaign data into actionable insights
• High attention to detail and strong organizational and QA skills
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously
• Ability to work independently while collaborating within a broader paid media team
• Strong written and verbal communication skills
• E-commerce or direct-to-consumer experience is preferred

Core Competencies

Demonstrates expertise in managing and optimizing paid search and social campaigns, with a strong focus on performance analysis, budget management, and collaboration across teams. Proficient in translating data insights into actionable strategies to drive campaign efficiency and growth.

Highest-signal resume keywords

• Google Ads Management
• Meta Ads Knowledge
• Campaign Optimization
• Performance Analysis
• Budget Management

Hard Skills

• Paid Search Campaign Management
• YouTube Campaign Execution
• Audience Targeting
• Bidding Optimization
• Keyword Analysis
• Creative Trafficking
• KPI Monitoring
• Campaign Reporting
• E-commerce Marketing
• Direct-to-Consumer Marketing

Soft Skills

• Analytical Skills
• Attention to Detail
• Organizational Skills
• Communication Skills
• Collaboration Skills

Industry Keywords

• Digital Marketing
• Paid Media
• Campaign Documentation
• QA Processes
• Cross-Channel Support